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Nope, we aren’t here to bore you with dull prose about some experiment a couple of weird guys ran 100 years ago.
The color wheel does have a solid basis in science.
But color theory - especially as it pertains to make-up - is firmly in the land of grace, glamor & beauty.
Renowned makeup artist Bobbi Brown once said, "Makeup is about balance. When the eye makes a statement, the lips should be quiet." And she's absolutely right! Color theory is the foundation of makeup artistry, guiding us to create balance, harmony, and radiance.
But, you might ask, "Does color theory really make a difference, especially as we age?"
The answer is a resounding yes! A study published in the journal "Psychology of Aesthetics, Creativity, and the Arts" found that using color theory principles can significantly improve the perception of beauty in mature women.
So without further ado, here are 7 color theory secrets - simplified.
Mature skin often faces a range of unique challenges, such as uneven skin tone, sallowness, and age-related changes in complexion.
However, with a solid understanding of the color wheel, you can effectively mitigate these issues and achieve a radiant and balanced look.
Sallowness and Dullness: One of the primary issues mature skin faces is sallowness, which can make the skin appear tired and lackluster. To counteract this, turn to the color wheel. Colors on the opposite side of the wheel from yellow and green, such as peachy pinks and warm corals, are your secret weapons.
This is why we’ve introduced PrimeWand Coral. A unique dewy sheer formulation that brings this neutralizing potency of peachy-salmon-orange to your pro-age make-up routine.
Under-Eye Circles: Dark under-eye circles can be particularly prominent as we age. To disguise them effectively, look to the color wheel once more. Opt for peach or salmon-toned concealers. These colors, sitting opposite the bluish-purple tones of under-eye circles, work to neutralize and brighten the area, making you appear more awake and refreshed.
Redness and Rosacea: For mature skin prone to redness or rosacea, the color wheel can help you select makeup shades that calm and conceal. Green-tinted primers or color-correcting concealers are ideal choices.
Contrast is key.
As the years pile on, your eyelids sag under the weight of loose skin. Many women find that they develop the despised hooded eye - despite never sporting that extra flap in their youth.
This isn’t limited to the eyes though. Pictures say a thousand words. The sharp, chiseled look of the 20s naturally spreads into softer features.
To keep time at bay (albeit temporarily) - use brighter shades on your eyelids to open up your eyes and make them pop. A soft, matte eyeshadow in a lighter color can brighten your look instantly, making you appear more awake and youthful.
Looking for an array of eyelid tints? Why not try the 5-in-1 PrimeWands in 50-flattering shades like rosy pink, palest peony and more? You can also smudge ophthalmologist tested PrimeEyes Glide with its own discreet smudger for a chic, sophisticated vibe. Play with rich Wood or jewel toned & glimmering Sapphire.
Complementary colors on the wheel are opposite each other, like red and green.
When it comes to makeup, this means using shades that complement your eye color. For example, if you have blue eyes, warm copper or peachy tones will make your eyes sparkle.
Prime Prometics’ shade range is rooted in color theory basics. We’ve done a few things.
Our mascara and eyeliner shades harmonize with each other. This rocks monochromatic combos as well as more vibrant, varied and expressive looks.
Explore all three colors of PrimeLash Mascara and PrimeEyes Glide. Mix & match your way to mesmerizing eyes.
Furthermore, each shade is meant to combat a specific challenge faced by women over 50.
Black - not harsh, inky black.. This is a softer variant with oodles of rich gray. Definitions galore.
Navy - not exactly a “mature” shade, but who decides that? Our navy mascara whitens and brightens tired reddish or yellowing eyes (There goes color theory again).
Brown - woodsy and understated. A great choice for queens with blue or green eyes who may not feel comfortable in the grasp of bolder black.
Monochromatic makeup is effortlessly elegant. Choose a single color family for your eyeshadow, blush, and lipstick.
For appeal that's timeless and sophisticated, perfect for mature women looking to enhance their natural beauty.
Neutrals are your best friends, especially for mature skin. Use taupe and brown eyeshadows to add depth to your eyes without overwhelming your delicate features.
These shades also work wonders for creating a soft, smoky eye.
Where you place your makeup matters just as much as the colors you choose. Lift your eyes by applying a touch of highlighter in the inner corners and just below the brow bone. This trick brightens your eyes and gives the illusion of a lifted brow.
Explored PrimeWand Pearl yet? It is your radiance on-demand. One swipe for glistening moonshine glimmer that adds height and vibrance to any feature. Sunken who?
As we age, our lips may lose some of their natural color. Opt for lipsticks and glosses that enhance your lip's natural shade, rather than overpowering them.
A rosy or berry hue can add vibrancy without looking overdone.
We hope we’ve shown you the way. Now tread fearlessly towards your signature beauty style that embodies your grace, wisdom & femininity. And don’t forget - the biggest secret simplified is how much you love yourself. It’s the ultimate filter that always works in your favor.
For all general inquiries, please contact us at info@primeprometics.com
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