The Prime Festive Lookbook: Ensembles From Real Prime Prometics Users.
It is easy to get stuck in a rut when you’ve known and loved your style for decades.
But who said being adventurous is a crime?
Silver queen, ageless beauty -- get inspired by what your sisters are up to.
Looks are categorized by occasion.
Re-create them using your personal panache, and our Prime Prometics range.
Morning Errands: Doctor, Groceries, the Gym
Who says the mad dash to get groceries has to be dull and boring?
Mornings call for vibrancy. Take a page out of this Prime user’s book.
Fern likes to accessorize with bright cardigans and jackets. In her own words - her glasses are the highlight of every look.
She finishes up the ensemble thanks to a chunky chain.
And a swipe of PrimeLip Lipstick in the shade - Tickled Pink. Soft, creamy, blushing. Never bleeds. Go for hours without touch-ups.
Ashley is no stranger to hectic days out and about.
When you know you’ll be on the road for a good chunk of time, invest in a pair of rocking sunglasses. Not oversized… just the right size. Ideally, 1/4th of your face.
Hydrate your skin with the luxurious bubbles in PrimeSkin Beauty Water, to help your sunscreen settle (and protect you) better.
Carry a cross-body sling bag, instead of a flimsy purse. Something that can hold your water (gotta hydrate up), your keys, that iPhone and your favorite lipstick and mascara.
Apply PrimeLash Mascara in brown for the length and volume of your lashes. Won’t flake or stain, even behind those shades.
Lunch With The Girls
Style is the name of the game.
Hats are feminine. Hats are back in fashion. Hats demand (attention and) respect.
Leave the girlfriends in a tizzy. With your ankle length fitted dress, and headgear that says “I am special”.
Hats look best on a framed and sculpted face. Mimic tautness with full, crisp brows - courtesy PrimeBrow Complete.
Don’t forget the dash of sheen, with PrimeLip Gloss. Won’t transfer when you kiss cheeks… whether you mean it or not! ;)
Want to slay with a smile?
One word answer - chandelier ear-rings.
Ashley is giving off major Hollywood diva vibes through the tasteful use of pink.
Balance out the width of your face (especially if you have a rounded visage) and add understated glamor to what is essentially a day look.
Pout is painted in PrimeLip Lipstick’s Razz My Berries.
A Romantic Evening Walk
Alone, or with someone -- calf-length summer dresses hit different!
Some quick style tips for awkward evenings.
🧡 Think morning with your sartorial choices.
🧡 Go evening with the make-up.
Invest in comfortable shoes (with a little bit of elevation) to feel like a well-put-together queen.
Strap on a delicate watch that’ll add #bossbabe oomph.
Looking deep into eyes may just be required. So lash up with PrimeLash Mascara in satiny black.
Glam Night Out
Look endlessly (gracefully) tall…
And why not?
A knee-length pencil skirt is a bold pick.
An oversized comfy top adds to the “careless beauty” appeal.
Blingy belt buckle? Yes ma’am.
Experiment with scarves around the head.
Strappy sandals for the win!
Quick date-night make-up tips.
🧡 Pampered skin is better than heavy, cakey foundation. Enjoy the benefits of mild chemical exfoliation with PrimeSkin Beauty Water.
🧡 Layering is an absolute must. Show 10x more lashes - with two clean coats of PrimeLash Mascara.
🧡 An inviting sheen is a must. Plump up your pout with PrimeLip Gloss. Add a touch of glimmer to your cheekbones too.
Flaunt those legs -- ‘cause they got you this far in life.
If you aren’t comfortable with the idea of displaying your knees.. Grab a pair of outrageous boots. Ankle length (or higher).
Yup - they won’t cover them knees, but they’ll distract your admirers. And break up the expanse of skin. Try it!
Should women over 50 wear ear cuffs? We declare ear cuffs are made for your wise, graceful face.
Spice up your date night look with one. Match it to your glasses. Just like Fern.
Full sleeves offset bare legs marvelously well.
Mocha Satin on the lips and on the apples of the cheeks. Perfection!
How Your Purchase Helps Us Give Back
FIGHT CANCER
Equipping charities that help breast cancer survivors live with dignity.
SALUTE WOMEN ON FRONTLINES
Expanding our drive to support women on the medical frontline.
STOP MISINFORMATION
Investing in bodies that print accurate information to educate mature women.
COMMISSION RESEARCH
Choosing the best talent in R&D to design cosmetics that use science to heal.