It’s easy to talk about aging being beautiful.

But how much has the needle truly moved in the last 5 years? Do women over 50 actually believe that they are more stunning with each passing day?

"Some days I question if we are shifting the needle around allowing women age peacefully at all."

Source

There is nothing wrong with procedures when you choose to do them because you are well-informed about what they add to your life. And it is your conscious decision.

But it is problematic when the fact that facelifts and fillers have gone into the publicly displayed standard of ‘pro-aging’ is kept from the public.

We don’t want pro-aging to be the next home of a sneaky version of the anti-aging narrative!

And for that, we must begin to not only embrace the changes we see physically with the years, but also the complete definition of beauty … So we never feel the fear of losing our worth and value.

So we become difficult to manipulate!  

The Meaning of Beauty:

Beauty: The quality of giving pleasure to the senses.

Yes, we said sense(s).

With five of them at your fingertips — sight, hearing, taste, smell, and touch — the search for blessings is far from a chore. Especially for a silver queen.

Beauty can be the crumbly deliciousness of cookies you bake with your grandchildren, a perfume you’ve made your signature scent for decades, or the laughter of your loved ones heard from the next room.

All this being said, society still tends to focus on one particular sense: sight.

Is there a reason that we’ve been falsely led to believe that sensory pleasure must be marked by symmetry and perfection, the hallmarks of youth?

It’s easy to blame the media for these outdated standards, or many of the beauty brands we grew up with for making products exclusively for 20-somethings.

However, the best way to beat this narrow, one-dimensional, and ageist view of beauty is to veer around it, understanding that what we have put on the pedestal is just one of the 5 senses and a very limited definition of ‘pleasure’.

Reminder: it’s never too late to alter your mindset and uncover how aging is not the antithesis of beauty…but rather a contributor to it.

Your wisdom, lessons, and experiences all contribute to your inner and outer beauty, and even a little lash volume or crisp lipstick never hurt anyone.

How to be Beautiful At Any Age?

1. Beauty begins with the realization that self-love and self-worth are essential to being ‘able’ to ‘see’ beauty.

Not just thigh gaps, flowing tresses, or tiny waists, either, but the psychological qualities that make somebody radiate, both inside and out, as a human being.

Kindness, empathy, honesty, integrity…acknowledging these things within yourself first allows you to spot them in others. Which is something that our stressed, frenetic society often forgets. How do we get past these biases and begin to appreciate the beauty in both ourselves and those around us? We have a few ideas.

Practicing gratitude — whether through journaling, meditation, or daily manifestation — is essential to seeing beauty everywhere. You can also engage in self-care, start volunteering, and take a moment to reflect on your achievements. Our personal favorite? Use the Prime calendar — 28 days of self-love — to get a headstart!

Proactively expand your perception of what beauty entails. Beyond the visual prompts. Look at your photographs from when you were in your teens, 20s, 30s, 40s, … layered with what you achieved, who you became - as the decades went by. Train yourself to write this down. Create lists. Then, do it for other women! Uplift everyone.

We’re giving you a headstart with our amazing ambassadors:

Diane Gilman: @dianegilman

Beauty By Your Own Rules: