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Our modern age has brought all sorts of beauty breakthroughs that truly help and enhance the state of our skin: sunscreen, retinol, exfoliants like AHAs and BHAs—these are game changers that can make a huge difference in the health of our skin. But there are other kinds of products that can have the opposite effect—particularly if you’re over the age of 50.
Here is a breakdown of which kinds of skincare and beauty products to steer clear of, as well as the reasons why we recommend giving them the heave-ho.
Waterproof lashes can make your lashes worse for wear.
Sure the idea of a budge-proof mascara certainly sounds nice: you don’t have to worry about the product streaming down your face when you dive into the swimming pool or at sweating it out at the gym. It also won’t budge when your eyes water from seasonal allergies—or when you’re feeling especially emotional.
But the waxes and silicones that make waterproof mascara so resilient against all of the above is what will actually make your lashes very dry and brittle, which makes it very easy for them to fall out.
Two ingredients are the culprit: isododecane and cyclopentasiloxane. “[These] ingredients that are used to cause the formula to be waterproof can have the effect of drying out lashes, which can lead to them falling out,” says New York City-based dermatologist Dr. Dendy Engelman.
We hate to keep picking on mascara but the truth is that many formulations might be working against you—especially when it comes to thickening and volume-enhancing mascaras.
Problem is that when you layer your lashes with coats of these lazy brands of mascara, the fibers dry out and become cakey. Not only do they take away from the look, but they also create dry and brittle lashes that easily break.
What should you do instead? The solution lies in innovation. Opt for mascaras like the PrimeLash Mascara and PrimeLash Volumizer that rely on wrapping each individual lash in water-resistant tubes for up to 3x longer, thicker, lifted lovelies. These tubes not only extend beyond the original length of stubby, sparse lashes for optimal elongation, they also lend clean and crisp body to the thinning hair strands. Plus, making it a win-win-win, tubing mascaras are famously long-lasting, think all day. Because of the encasements, smudging and clumps are in the rear-view mirror.
Many women love the idea of matte lipsticks for their staying power and old Hollywood appeal (Betty Davis always did look breathtaking in a matte red that refused to budge despite any on-screen meltdown she had).
But behind the glamorous facade of these long-wear lipsticks is the fact that lips can easily become dehydrated and cracked from them. If that’s not bad enough, matte lipsticks tend to be loaded with harsh chemicals.
Medical studies also prove that toxins like lead, aluminum, titanium, manganese, chromium, copper, and nickel can also be found in many brands of lipsticks.
It is these metals that stabilize matte lipsticks to make them long-lasting, says makeup artist Clint Fernandes: “A few usages will not kill you. But if you notice rashes, irritation, blackness or flaking of your lips, you need to immediately stop using the product that’s causing it all.
Watch out for these basic indicators. Sadly, there is no official list of harmful chemicals to refer to, so you need to be aware of the fact that an excessive amount of paraben, chemicals and stabilizers is carcinogenic.”
The best option here is to go the hybrid route. What do we mean? Something that is versatile. Can bring the color of lipstick, the grown-up juiciness of a glam gloss, and the intense nourishment of a balm or lip oil... without the time spent perfecting the layering of them all. Modern formulas rely on powerhouse ingredients like the Triple Oil Complex of Watermelon, Jojoba & Cranberry to make for comfortable long-stay wear, endless hydration, a cushiony, filled-in look and the satisfaction of rocking a baby-soft pout, even after you take them off!
Sounds irresistible, right? Prime's cooking — for you.
If you’re using a gel or foam cleanser, there’s almost a 100% chance that it will dry out your skin—especially if you use them more than once a day.
That’s because the vast majority of these types of cleansers contain harsh, drying ingredients. Dermatologists recommend using deeply nourishing, pH balanced gentle removers as these will keep the pH level of your skin intact and won’t strip your protective moisture barrier.
Other drying ingredients include salicylic acid—also referred to as BHAs—that are often used to combat acne. Other culprits include sodium lauryl sulfate, so watch out for these ingredients.
Translucent, shimmery power has a tendency to accentuate wrinkles and pores on mature skin.
It’s better to go for lightweight skin perfecting products and balms that will even out blemishes and conceal age spots, but also give your skin a dose of hydration, making it look fresh and rosy.
For all general inquiries, please contact us at info@primeprometics.com
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