Can Make-Up Heal You? Prime’s Range Does.

The hype is real.

Leeanne V.

Love this mascara. I can see the improvement in the health of my lashes.

Patricia M.

Excellent - my lashes look healthier and have definitely grown longer.

Mary L.

I love the mascara, my eyelashes seem to be healthier and thicker. Starting my second tube this month. Will buy more in 3 months.

Heather M

I found this product really helps. It has helped my brows become thicker and healthier looking. I also notice the color tint has lasted longer.

Earline M

Wonderful! My brows are now all full and any patchy areas are completely filled in. I’m 74 years old.

Carla L.

I love this product (PrimeWand Pigment). It gives me a healthy glow and makes me look younger.

Judith R

I absolutely love this product. I am 81 years old and work with the public. Prime Wand is an easy and quick way to keep that healthy glow on your skin all day. No bulky makeup bag. My wand and a mirror is all I need.

The most commonly used word in our reviews is: “Love”

The second most used is --- “Heal”

The proof’s in the pudding.

Our skincare range uses more collagen-producing ingredients than other options.

But our make-up is the real star!

Prime products are multi-taskers.

They do the work of several cosmetics.
They give you fantastic instant transformations that are chic and natural.
They heal your lashes, brows, and skin -- to ensure you look better with the years.

Forget faking it till you make it.

The high you get from witnessing real, sustainable transformations - for the long run - is something regular Prime users take for granted.

Model is wearing PrimeWand Pearl (Blurring highlighter)

Model is wearing PrimeLip Gloss (Plumping gloss)

Here’s How We Pull This Off!

1. Prime products only land at your doorstep after taking quite a journey. Each new release is pre-launched to our focus group of mature queens.

We’ve kept the diversity quotient high - including women with every skin type, undertone, and skin challenge (age spots, rosacea, sparse lashes).

Model is wearing PrimeLash Mascara

Model is wearing PrimeLash Mascara

Model is wearing PrimeLash Mascara

2. Our formulas have a unique mix of vitamins A, C, E, and H. We’ve created a stable compound with a long shelf life, capable of seeping deep into your skin (or into your lashes and brows) to pump in much-needed hydration.

The science behind the ‘miracle”:

Moisture absorber. We alternate between Hyaluronic acid & glycerin. These compounds plump up dry and malnourished skin.

Vitamin actives: From biotin to tocopherol to ascorbic acid, most brands don’t know how to calibrate the addition of multiple vitamins. We do.

Natural lipids: Argan oil or Squalene do the trick. These moisturizing factors mimic the cellular hydration that starts to decline in mature skin. Leaving you healed, without residue or grease.

EXPLORE OUR PRO-AGE STORE

3. Deep understanding of where other products go wrong, so we can make things right for women over 50.

PrimeLash Mascara has squalene. It replenishes the moisture in eyelashes, keeping layers glossy and buildable. Result? Zero-gunk, stunningly long, mature eyelashes.

SHOP PRIMELASH MASCARA

PrimeBrow Complete contains Peppermint. Peppermint improves blood circulation and coaxes brow hair growth. When it comes to rejuvenating the brows of silver queens … hoping the “tint” works isn’t a strategy.

SHOP PRIMEBROW COMPLETE

PrimeWand Pigment is infused with Japonica seed oil. A known skin rejuvenator, this oil improves resilience & prevents future damage. Look beyond regular all-in-one make-up sticks. Pick products that heal.

SHOP PRIMEWAND PIGMENT