HOW CAN MATURE WOMEN LIGHTEN THEIR DARK CIRCLES?

Dark circles under the eyes. You know you got ‘em, but have you ever wondered how the heck they happened in the first place?

No doubt they’ve cast a bit of a “shadow” on your looks. Turns out that shadow is there for a reason other than to annoy you.

The dermatological explanation is that as we age, the skin beneath our eyes begins to loosen and thin out—making the blood vessels under the skin more visible. This, in turn, is what creates that dreaded darkness under the eye area. If that’s not enough, hollowed areas referred to as tear troughs can also develop. This is what gives that slightly sunken appearance.

But lighten up: all is not dark and doom! We have some tried and tested strategies on how to significantly improve the look of those dark circles, that will help you feel better in no time.

Dark circles under the eyes. You know you got ‘em, but have you ever wondered how the heck they happened in the first place?

No doubt they’ve cast a bit of a “shadow” on your looks. Turns out that shadow is there for a reason other than to annoy you.

But lighten up: all is not dark and doom! We have some tried and tested strategies on how to significantly improve the look of those dark circles, that will help you feel better in no time.

It’s Gonna Be Okay… K?

Let us start with a bit of a mix - yes, sleep or in technical terms your “beauty sleep” is mission critical when it comes to avoiding dark circles.

If you’re sleep deprived—meaning you get less than seven to nine hours of sleep every night—then that’s a sure fire way for dark circles to make an appearance come morning.

The reason for this is the buildup of fluids and swelling around the sensitive eye area.

What’s more is that when you’re suffering from lack of sleep, your body will produce the hormone cortisol—cortisol is what’s responsible for regulating fluid balance in the body.

When your cortisol levels are out of whack, this can cause blood vessels to dilate, which gives the under eye area darker and more prevalent.

Not the best sight to see first thing in the morning.

Let us start with a bit of a mix - yes, sleep or in technical terms your “beauty sleep” is mission critical when it comes to avoiding dark circles.

If you’re sleep deprived—meaning you get less than seven to nine hours of sleep every night—then that’s a sure fire way for dark circles to make an appearance come morning.

The reason for this is the buildup of fluids and swelling around the sensitive eye area.

What’s more is that when you’re suffering from lack of sleep, your body will produce the hormone cortisol—cortisol is what’s responsible for regulating fluid balance in the body.

When your cortisol levels are out of whack, this can cause blood vessels to dilate, which gives the under eye area darker and more prevalent.

Not the best sight to see first thing in the morning.

The solution: Well it’s obvious. Get more sleep!

Create a bedtime routine that allows you to gradually wind down: take a bath, cut out the coffee after 2pm, put away the phone after 9pm.

Any other self care routine that helps you to relax is ideal. Play around with what works for you personally.

But there is another way to take control—particularly when it comes to skincare -- and that’s by using eye creams that contain caffeine (it’s good on you, just not in you) and Vitamin K.

As mentioned, dark circles happen when blood vessels beneath the skin become damaged or dilated.

This causes the blood to pool and create that bluish, purplish, or grayish hue under the eyes.

The solution: Well it’s obvious. Get more sleep!

Create a bedtime routine that allows you to gradually wind down: take a bath, cut out the coffee after 2pm, put away the phone after 9pm.

Any other self care routine that helps you to relax is ideal. Play around with what works for you personally.

But there is another way to take control—particularly when it comes to skincare -- and that’s by using eye creams that contain caffeine (it’s good on you, just not in you) and Vitamin K.

As mentioned, dark circles happen when blood vessels beneath the skin become damaged or dilated.

This causes the blood to pool and create that bluish, purplish, or grayish hue under the eyes.

Vitamin K can keep blood clotting in control and stop blood from leaking out in its tracks. This can decrease the appearance of dark circles and puffiness.

The beauty of Vitamin K is that it has anti-inflammatory properties which can also combat swelling and inflammation around those peepers.

Vitamin K can keep blood clotting in control and stop blood from leaking out in its tracks. This can decrease the appearance of dark circles and puffiness.

The beauty of Vitamin K is that it has anti-inflammatory properties which can also combat swelling and inflammation around those peepers.

H2O For Healthy Looking Eyes

Another culprit for dark circles can be dehydration. When the skin is lacking moisture, it can easily get dry, dull-looking and lose its plumpness. This can definitely make dark circles more apparent.

The problem with dehydration is that it can also make the skin lose its elasticity — that’s where that sunken look we mentioned comes in.

Shadows will creep up and the under eye area will appear darker. Investing in an elixir like PrimeSkin Beauty Water can be effective because this product contains a blend of Lactic acid and Hyaluronic acid.

Lactic acid helps with discoloration and hyaluronic acid is a potent moisturizer that can penetrate deep (several layers!) into the skin.

The problem with dehydration is that it can also make the skin lose its elasticity — that’s where that sunken look we mentioned comes in.

Lactic acid helps with discoloration and hyaluronic acid is a potent moisturizer that can penetrate deep (several layers!) into the skin.

Color Correct - The Pro-Age Way!

You’ve heard of color correction—Instagram, TikTok, and YouTube videos are full of tutorials on the makeup hack to achieve more even-toned skin.

But the truth is that color corrections can be a bit tricky for a novice, no matter how many videos you’ve seen. It also depends on the undertone of the dark circle you’re looking to combat.

Step one is to color correct and then conceal and “bake” so as to avoid caking in any fine lines and wrinkles.

The PrimeWand Pearl can be perfect for women over age 50.

The baked-in sparkle attracts and reflects more light, so the illusion will make the shadows appear (almost) invisible.

PrimeWand Pearl is unique in that it melds with your own oils instead of sitting on top of your skin. The result is a seamless and natural finish.

But the truth is that color corrections can be a bit tricky for a novice, no matter how many videos you’ve seen. It also depends on the undertone of the dark circle you’re looking to combat.

Step one is to color correct and then conceal and “bake” so as to avoid caking in any fine lines and wrinkles.

The PrimeWand Pearl can be perfect for women over age 50.

The baked-in sparkle attracts and reflects more light, so the illusion will make the shadows appear (almost) invisible.

PrimeWand Pearl is unique in that it melds with your own oils instead of sitting on top of your skin. The result is a seamless and natural finish.

What happens after 50 is that your tried & true make-up and skincare routines start to become less effective.

This presents itself as a slew of never encountered challenges or problems.

The truth is -- you just aren’t informed and educated well enough by the brands in the market. There is a solution to each and every problem that’s stealing your joy and pleasure in your own good looks.

And that solution generally starts with pro-age techniques and deep, real healing.

Dark circles are no different. Try the tips suggested, and let us know which one is your favorite. We’re here for you.

What happens after 50 is that your tried & true make-up and skincare routines start to become less effective.

This presents itself as a slew of never encountered challenges or problems.

And that solution generally starts with pro-age techniques and deep, real healing.

Dark circles are no different. Try the tips suggested, and let us know which one is your favorite. We’re here for you.