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Lots of women think that they have to live with the cosmetic concept that their lipstick and lip makeup won’t last the live-long day. This misconception particularly applies to women over age 50—many of whom have accepted lipstick fading and bleeding as common cosmetic side effects that just have to put up with.
We’re here to strike out that lipstick status quo and get to the base of the matter.
Why does lipstick fade out fast for women of a certain age? Why does it bleed out more just because you happen to be over 50? Is there anything we can do about it?
Below we break down the reasons why your lipstick won’t stick in place, and how you can put the lid on it once and for all.
So why does lip makeup bleed and feather out to begin with?
Age and science certainly have something to do with it. One reason is that volume reduces and lips deflate. If that isn’t enough, the defined boundary around lips disappears.
Wrinkles and fine lines on the skin of the lips as well as the skin tissue surrounding the lips. Wrinkled lips are born from two things. The first is a loss of collagen as we age because our lips tend to shrink and create crevices.
Needless to say, lipstick and lip makeup love to sink into these little troughs and valleys like water on dry land.
To keep those lips looking luscious, make sure to exfoliate and hydrate them regularly.
Speaking of dry land, dry and dehydrated skin can cause the lips to age prematurely.
Lips like to get rough and even chapped as we age. For lipstick lovers this means that the lipstick pigment has a “rough” time saturating and setting onto your lips.
Once again, we have to emphasize that exfoliation is key here because sloughing off that dead lip skin will smooth out the lips. Of course make sure to moisturize your lips after exfoliation to keep them hydrated. Even make this part of your nightly regimen before bed a couple of times a week so that your lips have the chance to take in that moisture without being disturbed by eating or drinking.
Your lips are prepared at this stage but there’s a little more lip service to consider.
Mature lips can also have a tendency to look a little bit messy as opposed to getting that flawless finish you used to take for granted.
Makeup artists advise creating an O-shape with your mouth, and then sliding your index finger in and out. This will remove any residue color from the inner rim of your mouth. Whatever you see on your finger is actually what would have ended up staining your smile!
Some tried, tested and true ways to keep the lipstick in place?
One potent piece of advice that experts recommend is drinking hydrolyzed collagen. The functional food supplement has a water-holding capacity so that moisture is better absorbed and retained into the skin. It has a host of anti-aging and anti-melanogenic properties and is particularly beneficial for women aged 40 to 60, especially when it comes to improved skin hydration and elasticity. Hydrolyzed collagen is a fabulous way to improve lip volume.
We also highly advise using a lipstick that contains Hyaluronic Acid to fill in lip wrinkles. This allows the lipstick pigment to have a super-smooth canvas to stick to. PrimeLip Lipsticks are “injected” with all the hyaluronic acid you need for healthy-looking plumped-up lips.
In closing, we recommend using a sealing gloss. This will create a non-stick envelope effect on your lips and will allow all of your lip shades to keep their bright, vivacious hue and put a “bandage” to stop the bleeding.
PrimeLip Gloss has you covered on that front too and will seal in your lipstick quite nicely.
For all general inquiries, please contact us at info@primeprometics.com
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