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We recently conducted a poll to see what you, our amazing community, wanted to read about most.
High on the list (in fact, it came in second place!) was how to create a full-face makeup look using only Prime products.
Absolutely—we can give you that!
But before we dive into the fun world of makeup application, let's address something crucial: skincare after 50. Because here's the truth—as you age, thick layers of makeup won't do your justice.
Research suggests that a consistent, well-informed skincare routine is the key to maintaining a youthful glow for years to come. Harsh cleansers and heavy makeup can further damage your skin. So it’s important to know what products to use before you start. Let’s look at that and then the all-Prime makeup routine!
Beauty routines after 50 require a thoughtful approach that prioritizes skin health and vitality.
Why?
Because, as we age, our skin undergoes significant changes—collagen production decreases, leading to loss of elasticity and firmness.
This emphasizes the importance of skincare infused with potent actives like peptides, hyaluronic acid, and antioxidants. These ingredients stimulate collagen synthesis, hydrate deeply, and combat free radical damage, promoting a radiant and youthful complexion.
In other words, when you want to choose your beauty products with care.
Some of the natural skin damage that happens with aging can be reversed with the right approach.
Sun damage, for instance, can be significantly improved with consistent use of SPF and antioxidants like Vitamins C and E.
Prime products are packed with antioxidants to help you achieve a more even skin tone and a radiant complexion.
What’s also really important is moisture. As we age our skin tends to get more dry. Therefore, you need to protect the moisture barrier. This is where the foundation comes in: use a gentle cleaner and a good skin serum or moisturizer before you apply makeup.
In addition, be sure to use gentle makeup products that nourish your skin instead of hurting it.
This is especially important for the products you use on a daily basis.
Your skin can handle the odd application of harsh makeup, but the daily makeup you use needs to be top notch.
Your skin won’t be able to bounce back as easily after being mistreated as it did a decade ago, but there are ways to keep your skin happy and healthy, so follow the science! Use products with gentle, nourishing and hydrating ingredients and avoid harsh chemicals.
Want to take your beauty routine a step further?
Thermage is a clinically proven treatment that uses radiofrequency to tighten and rejuvenate the skin.
While not everyone has access to this procedure, you can mimic some of its effects at home with a consistent facial massage routine.
Using gentle upwards strokes can help to stimulate blood flow and collagen production, leaving your skin looking firmer and more youthful.
Did you know that simply looking after your skin can make you more confident?
Surveys show that women who prioritize a proper skincare routine tend to experience a boost in confidence. This makes perfect sense—when you feel good in your own skin, it shows!
Skincare is an investment in yourself, and the benefits extend far beyond a flawless complexion.
An all-Prime makeup routine is actually simple—our products are so easy to apply it takes less effort than getting dressed (unless, perhaps, you’re planning a night out and are going above and beyond).
All our products are designed to be used by mature women—including cancer survivors and thrivers.
That means they are very easy to use (something we’re sure even the younger generations can appreciate…especially if they’re trying to film themselves to post on TikTok at the same time as applying makeup…!).
We have an eyeliner that glides over wrinkles with ease and a mascara wand that finds and separates even the tiniest of lashes.
Plus, all products are made especially to nourish sensitive and aging skin.
Now, let’s look at how easy it is to achieve natural beauty with Prime.
Watch this video to learn from one of our Queens.
1.) Cleanse: Begin with a clean canvas using PrimeSkin Indulge. This every day cleanser removes makeup and impurities without compromising your skin's natural moisture barrier.
It contains glycerin to improve barrier function and prevent collagen loss, and natural citric acid (vitamin C) for radiance.
2.) Smoothen & Depuff: Remember what we said above about the importance of moisturizing your skin before you apply makeup? Apply PrimeEyes Hydrate, your secret weapon for targeting fine lines and puffiness around the delicate eye area. Infused with five essential peptides, this eye therapy plumps, depuffs, and stimulates collagen production. Key ingredients include:
Hyaluronic Acid for hydration
Witch hazel for healing
Arginine for depuffing
Saffron for brightening
Aloe vera to reduce fine lines and wrinkles
"I love Primeeyes Hydrate! It’s almost fluffy!! It spreads easily and leaves my skin so soft!! I’m 75 years old and have used so many products. This one is a winner" - Karen H.
3.) Hydrate & Plump: Now let’s hydrate the rest of the face. PrimeSkin Magic Repair Serum is formulated to honor sensitive skin. Provides intense multi-level hydration with a blend of nine compatible hydrators, humectants, and emollients. This powerful serum also contains:
Italian sunflower and swallowwort root (Bai-Wei) for anti-inflammatory and photoprotective benefits
Betaine and Glyceryl Glucoside to improve barrier function and reduce water loss
Botanicals to repair your moisture barrier, reverse signs of aging, and improve skin tone
4.) Prime (no pun intended!): PrimeWand Nourish is your one-stop-shop for a flawless base. This product functions as a moisturizer, lip balm, and pore blurring primer, all while improving hydration and skin tone with a blend of Japonica seed oil for skin resilience and shea butter. (Tip: you can apply it on chapped lips & dry hands)
5.) Bye-Bye Pallor: Now for some color! PrimeWands come in a variety of beautiful shades that can be used on your cheeks, lips, and eyelids. In other words, it’s your blush, lipstick, and eyeshadow combined into one! The wands can be used to create a natural flush of color that’s something extra—but never overwhelming.
Beginner-friendly—your fingers are enough to apply the color. Or, opt for the dense and uniquely shaped PrimeWand Brush.
Available in various shades to suit your unique coloring. (Mix-n-match colors. Have fun!)
Hypoallergenic and pH balanced.
6.) Highlight & Define: Add a touch of radiance with PrimeWand Pearl. This highlighting product offers a beautiful sheen without the obvious glitter (which is usually a no-no as you get older).
Apply it to areas you want to illuminate, such as the under-eyes, cheekbones, and Cupid's bow. Won’t enlarge your pores. Won’t disappear in minutes.
"Adds a shimmer to my cheeks giving me a nice fresh glow. The color stays put and looks very natural. "- Linda S.
“It makes such a difference on my mature lashes.. I love it! Best I’ve ever used .. and only mascara I’ll continue to use! Thank you for such a great product!” - Dee C.
7.) Brows on Fleek: Frame your face with perfectly defined brows using PrimeBrow Complete. The easy-to-use formula and brush allow for effortless application. This product contains ingredients that promote healthier brows, and its rich pigments create vibrant definition.
8.) Line & Lift: Enhance your eyes with PrimeEyes Glide Eyeliner. This water-resistant pencil offers super smooth application (even on crinkled lids) and easy blending—perfect for creating a subtle line or a smoky eye.
9.) Luscious Lashes: Complete your look with PrimeLash Mascara. This specially formulated tubing mascara provides up to 5x lengthening and definition. The Candelilla sera (Candelilla wax) and glycerin infused formula nourishes your lashes while the long-short bristled wand design ensures even application.
10.) Hydrating Shine: Give your lips a touch of color and hydration with PrimeLip Gloss. It doesn’t run or mess. Is delightfully light-weight and non-sticky. Our Queens call it the gloss for the woman-boss! The inherently light reflecting formula gives the impression of subtle plumping. The peachy hue tackles lip hyperpigmentation.
As you age, looking after your skin becomes paramount.
Caking on layers of makeup made with harsh chemicals just won’t do it. Plus, the results won’t bring forth your natural beauty, either.
Prime offers more than just makeup—it's a complete skincare and makeup solution designed specifically for mature skin.
Our formulas are packed with essential vitamins (A, C, E, and H), natural lipids (like Argan oil and squalene) and hydrating agents (like hyaluronic acid and glycerin), to deliver nourishment, deep hydration, and visible healing.
We prioritize gentle, effective ingredients and avoid harsh chemicals that can irritate or damage your skin. What’s more, we focus on makeup that delivers. For example, our mascara isn’t just gentle—it’s effective in lengthening and thickening your lashes.
With Prime, makeup becomes more than just a routine—it becomes a celebration of inner and outer beauty.
For all general inquiries, please contact us at info@primeprometics.com
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