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Season’s Most Popular. Make-Up’s Most Elusive.

Shop Our Best-Selling Mascara & Liner in the Dark Plum Shade Mulberry.

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    PrimeLash Mascara
    (4.8)

    9 000+, 5* ratings. Pro-age best-seller separates & elongates short lashes.

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    Mulberry
    $28
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    PrimeEyes Glide Eyeliner
    (4.9)

    Water-resistant and smudge-proof eyeliner. Lift, define, frame your wise eyes with velvety, deep color.

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    Mulberry
    $28
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    Bestseller Bundle
    (4.8)
    Two best-sellers. The ultimate best deal. Flaunt lifted, defined, full-lashed eyes.
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    Mulberry
    $50
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Why Shop Prime?

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Cruelty Free

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Supports Chemo Warriors 

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30-Night Money Back

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Priority Shipping

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Hypoallergenic

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ph Balanced

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Cosmetics with Heart

How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

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Fight Cancer

Equipping charities that help breast cancer survivors live with dignity.

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Salute Women On Frontlines

Expanding our drive to support women on the medical frontline.

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Stop Misinformation

Investing in bodies that print accurate information to educate mature women.

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Commission Research

Choosing the best talent in R&D to design cosmetics that use science to heal.