I've never been a makeup user but in my 70s I sometime feel my face needs a boost. I really, really like the pigment. The best thing I've found in nearly 50 years. I'm a novice with eyeliner and mascara, but so far with limited use - I only use for special occasions - it seems much better than anything else I've tried. I'll be even happier if it turns out to help eyelashes grow! I probalby need to get some of the "water" for removing they eye products. Will order soon. Thanks for caring about women our age and making healthy products!