PrimeEyes Eye Brightener

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Regular price: $28

“PrimeEyes Brightener is terrific eyeshadow. It’s creamy & luxurious – like jewelry for this old gal’s eyes. Steals the glimmer from the sun to erase my shadows. Jazzes up my lids. I look youthful & lifted again.”
- Sharon, 65

Color: Stardust

Product variants

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Lids that look like a masterpiece. Eyes that are youthful, lifted, wide-awake.

We’ve labored for 18 months to create PrimeEyes Brightener. Nourishing, illuminating eyeshadow serving women over 50.

Creamy, light-reflecting base. Gives an instant eye lift effect. Erases darkness from around mature peepers. Blurs fine lines & wrinkles.

Claim your pretty privilege. Dull & tired no more.

For every purchase you make, we donate to women in need. Learn more

Elegant Shimmers. Quick Eye Lift.

Your limelight. Feel left out? With PrimeEyes Brightener … all eyes are on you. Steal the sophistication of expensive eye make-up, in a few swipes. Look rejuvenated & fresh.
Drop-dead gorgeous shimmers that are perfect for you. They twinkle like fireflies… catching ambient light. Flecks of brilliance against the backdrop of buttery pigments. Help you look vibrant & wide-awake.
Instant Eye Lift Effect™. Why struggle with the droop … when the fix is so quick? Apply PrimeEyes Brightener on your lids, the inner & outer corners of your eyes, and above + below the brow bone.

Neutralizes darkness. Illuminates hollows. Lifts & elevates.

Blurs lines. Creates a silky wash of color, packed with light-reflecting particles. This veil neutralizes lid hyperpigmentation and softly blurs lines for youthful eyelids.
Jojoba oil infused base. Doesn’t wear as a heavy, cakey layer. Deeply hydrates the delicate skin around your eyes, pampering it with a lit-from-within glow.
Buildable. You get to choose the shade, intensity, and complexity. Magnificent when worn alone. A scintillating upgrade to your regular make-up.

Apply PrimeEyes Brightener to your eyelids, the inner & outer corners of your eyes, and above & below your brow bone – for a quick eye lift.

Blend with your fingertips. Once set, gives a long-stay wear.

“Don’t ever call this just an eyeshadow. It’s the power of make-up. Just a few dabs and I feel confident enough to ace interviews at the ripe “young” age of 71. Starting a second career… public-facing role.

You can bet I’ll use all three shades of PrimeEyes Brightener to get my way!”

- Alice

Almost Magical. Your Key to Youthful Eyes

Out of the league of dusty powder shadows, PrimeEyes Brightener delivers the right pizzazz, glam, and glimmery oomph – straight to your lids.

A transformation right away. The promise of looking better with the years.

Illuminating colors

Erase darkness, tiredness, stress

Easy to use. Precise

Even if you have hand tremors

Finely-milled shimmers

Reflect light to blur & diffuse lid wrinkles

Long-stay. Smooth. Clump-free

Looks pristine – on hooded lids

Nourishing formula

The Jojoba oil hydrates, plumps, and improves the resilience of the dry, sensitive skin around mature peepers.

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Estrella, Stardust, Nebula - Up Close!

Pigments & shimmers in love with each other.

“I’m 68 years old. And I’ve seen everything with these two eyes…

I thought nothing could surprise me. But PrimeEyes Brightener is a very different story. Once you put it on, it immediately melts away every last trace of darkness from your face.

The shimmers are demure… But glint with life as soon as they touch light. Looks and feels like fairy wings… My dreams have taken flight.”

- Michelle

Don’t be Down.

Iconic Eye Lift Effect™

PrimeEyes Brightener banishes pooling darkness around mature eyes by reflecting ambient light.

The glow works to your advantage.

SWIPE 1: Bathe your eyelids in radiance.

SWIPE 2: Add to the inner corners for a bold, awake, fresh feel.

SWIPE 3: Touch to the outer corners. Diffuse deep, stubborn lines.

SWIPE 4: Apply above and below the brow bone. distract from the droop. Focus on the arch of your eyebrows, pulling up your entire face.

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From Lined Lids to Plain Routines… A Fix For Every Woe.

Stuck in the rut of the same old routine? Time to jazz things up with PrimeEyes Brightener.

Buildable shades give eyeshadows a second chance. Create a myriad, low-effort, stunning looks.

More than an illuminating eye tint. Nebula provides glittering eye definition. Estrella & Stardust ace as dewy highlighters.

Admire the veil of radiance that blurs wrinkles for visibly smoother lids. This subtle luminescence can also disguise under eye puffiness.

Leaves Powder Shadows In The Dust!

Unlike patchy powder products that are rough, chalky, dusty - gone in a jiffy, PrimeEyes Brightener is a velvety, twinkling creamy base that lasts and lasts.

Never runs out of luminosity… Amps up the brilliance of your lids with every application.

Choose the barest hint of sheen or be beaming – customize your glow.

You’re in charge of the payoff.

WATER-RESISTANT

SMUDGE-PROOF

CLUMP-FREE

HYPOALLERGENIC

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Frequently asked questions

You get 0.1 oz / 3ml of product in each stick.

Stardust:

Cyclopentasiloxane, Silica, Ozokerite, Polyethylene, Beeswax, Dimethicone, Trimethylsiloxysilicate, CI 77492, CI 15850, Synthetic Wax, CI 77891, CI 77491, CI 15985, CI 77499, Synthetic Fluorphlogopite, CI 77891, Isododecane, Methylparaben, Parfum.

Estrella:

Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Mica, Titanium Dioxide, Dimethicone, Isohexadecane, Synthetic Wax, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, CI 77891, CI 77861, Simmondsia Chinensis (Jojoba) Seed Oil, CI 77491, CI 77019, Paraffin, Microcrystalline Wax, Beeswax, Phenoxyethanol

Nebula:

Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Dimethicone, Synthetic Wax, Mica, CI 77491, Isohexadecane, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Titanium Dioxide, CI 77492, Simmondsia Chinensis (Jojoba) Seed Oil, CI 15850, Paraffin, Microcrystalline Wax, Beeswax, Phenoxyethanol

Absolutely.

The PrimeEyes Brightener illuminating eyeshadow stick is first and foremost about radiance.

The subtle light-reflecting particles meld with the creamy base.

Our product doesn’t rely on awkward, textured glitter for its sheen.

Every application will up the brilliance of the finish.

But it starts out a velvety, soft, natural wash of color that’s lusciously buildable.

Yes!

The base lays pristine.

The subtle light-reflecting particles minimize the appearance of lines & wrinkles.

You can easily build up to the intensity you wish to achieve.

Go from the barest hint of sheen to blinding.

Estrella and Stardust can also be touched to the high points of your face for all-round radiance.

Most mature queens have hooded eyes.

Our objective is to ensure a delightful experience for all women.

That’s why PrimeEyes Brightener is:

Clump-free. Won’t ball into chunks under the loose flap of the skin from the brow bone.
Doesn’t transfer. Won’t migrate to undesirable spots. Stays put.

Hard to smudge. Hooded eyes often wipe shadows into oblivion. PrimeEyes Brightener lasts up to 8 hours.

Yes. PrimeEyes Brightener is 100% cruelty-free. Tested and finessed with women over 50. It is also blessedly free from phthalates, sulfates, and alcohol.

Based on tester surveys, an application of PrimeEyes Brightener can last for up to 8 hours.