PrimeEyes Eye Brightener
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Name: PrimeEyes Eye Brightener
Brand: PrimePrometics™
SKU: PBE
Price: 28.00 USD
Availability: InStock
Rating: 4.922558922 (297 reviews)

4.9

470 Reviews

FREE shipping on orders over $60.00

~~$22.40~~
Regular price: $28

"I’m blown away by how PrimeEyes Brightener shaves years off my face. This eyeshadow adds instant lift to my hooded eyes and gets rid of that sunken look. It’s smudge-proof and drop-dead gorgeous too. Win-win."
Sandra P, Prime Prometics Customer.

Tired of looking older than your years? Weary eyes got you down? We’ve worked for 18 months to create an easy fix. The PrimeEyes Brightener eyeshadow for women over 50.

Creamy. Nothing like messy, harsh powder shadows. Apply all over your lids and to your inner corners for an instant and visible eye lift effect. Nourishing Jojoba oil base awakens the skin around your eyes, erasing dry dullness. Illuminating colors add elevation to droops, bring light to dark circles, and blur out lines & wrinkles. Zesty, fresh, youthful again!

Color: Estrella

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Glides On Like a Dream. Easy Application. Quick Eye Lift Effect.

Why Is This Eyeshadow “The One”?

Twenty-second flawless. Low effort, high impact. Literally a few swipes and you can flaunt the most complete, fabulous eye look – without any fuss. So simple – it’ll fit right in your daily routine.
Brings light to your face. The illuminating, velvety base adds radiance to mature, tired eyes. Awakens and nourishes the dry, dull skin around them. Enhances your natural eye color. Lends a fresh pop.
Instant eye lift effect. Why struggle with the droop … when the fix is so quick? Apply PrimeEyes Brightener on your lids, the inner corners of your eyes, and above the brow bone. Marvel at the elevated appeal.
Chic & sophisticated. Not overly colorful. Understated, elegant, yet intriguing. Adds something extra to your peepers, while making them look bolder, more open, and positively doe-eyed.
Lasts, despite the hood. Doesn’t smudge, even under the loose skin of your brow bone. Water-resistant. Won’t get messy or migrate to undesirable spots.
Intentionally beginner-friendly. Buildable. The payoff is in your control. Is discreet in your purse. Doesn’t need touch-ups. Precise application, even if you have hand tremors.

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Almost Magical. Your Key to Youthful Eyes

Out of the league of dusty powder shadows, PrimeEyes Brightener delivers soft glam and buildable radiance.

Illuminating colors

Erase darkness, tiredness, stress

Visible elevation

Apply to your lids and inner corners. Enjoy an eye lift effect.

Nourishing formula

Jojoba oil rejuvenates dull, lined skin around mature peepers.

Wears weightless, perfect

Stays where you put it, without smudging or migrating. Just like 20 years ago!

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The Most Complete Eye Make-up.

Flawless finish. Multi-tasking power.

PrimeEyes Brightener brings excitement to your lids. Jazzes up your bored eyes.
The perfect amount of radiance for silver queens. On the hunt for a 50-friendly eyeshadow? This is the one.
Doubles up as a highlighter. Apply to the high points of your face and to your cupid’s bow.
Banishes traces of darkness, tiredness, and stress. Your lids thrive with the Jojoba oil infused formula which softens lines & wrinkles.
So much … Yet done in 20 seconds. You don’t have to worry about what goes on behind the scenes. Simply swipe on, tap, and you’re ready to dazzle.

Be lifted, lovely, luminous.

PrimeEyes Brightener Shades - Up Close!

I’m 68 years old. And I’ve seen everything with these two eyes…

I thought nothing could surprise me. But PrimeEyes Brightener is a very different story. Once you put it on, it immediately melts away every last trace of darkness from your face.

It’s versatile. I use it every day as a pick me up. For special occasions and even when I feel down or sad. A real gamechanger"

- Michelle

Don’t be Down.

Iconic Eye Lift Effect™

PrimeEyes Brightener banishes pooling darkness around mature eyes by reflecting ambient light.

The glow works to your advantage.

SWIPE 1: Bathe your eyelids in radiance.

SWIPE 2: Add to the inner corners for a bold, awake, fresh feel.

SWIPE 3: Touch to the outer corners. Diffuse deep, stubborn lines.

SWIPE 4: Apply above and below the brow bone. distract from the droop. Focus on the arch of your eyebrows, pulling up your entire face.

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Leaves Powder Shadows In The Dust!

Unlike patchy powder products that are rough, chalky, dusty - gone in a jiffy, PrimeEyes Brightener is a velvety, twinkling creamy base that lasts and lasts.

Never runs out of luminosity… Amps up the brilliance of your lids with every application.

Choose the barest hint of sheen or be beaming – customize your glow.

You’re in charge of the payoff.

WATER-RESISTANT

SMUDGE-PROOF

CLUMP-FREE

HYPOALLERGENIC

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Your Beauty is Our Duty.

(If You're Not Satisfied, We’ll Refund You.)

You deserve to try PrimeEyes Eye Brightener with no strings attached.

And we have full confidence in the technology we’ve used to create the formula.

Prime Prometics puts you in the limelight. Our mission is to help you enhance your natural beauty, at any age.

So if you’re not satisfied with PrimeEyes Eye Brightener, just let us know at info@primeprometics.com. We will refund you your money, no questions asked.

Frequently asked questions

You get 0.1 oz / 3ml of product in each stick.

PrimeEyes Brightener. Stardust
Cyclopentasiloxane, Silica, Ozokerite, Polyethylene, Beeswax, Dimethicone, Trimethylsiloxysilicate, CI 77492, Synthetic Wax, CI 77891, CI 77491, CI 15985, CI 77499, Synthetic Fluorphlogopite, CI 77891, Isododecane, Methylparaben, Parfum.

PrimeEyes Brightener. Estrella
Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Mica, Titanium Dioxide, Dimethicone, Isohexadecane, Synthetic Wax, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, CI 77891, CI 77861, Simmondsia Chinensis (Jojoba) Seed Oil, CI 77491, CI 77019, Paraffin, Microcrystalline Wax, Beeswax, Phenoxyethanol

PrimeEyes Brightener. Nebula
Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Dimethicone, Synthetic Wax, Mica, CI 77491, Isohexadecane, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Titanium Dioxide, CI 77492, Simmondsia Chinensis (Jojoba) Seed Oil, Paraffin, Microcrystalline Wax, Beeswax, Phenoxyethanol

PrimeEyes Brightener. Violeta
Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Cyclopentasiloxane, Dimethicone, CI 77019, CI 77891, CI 77266, Synthetic Wax, CI 77019, CI 77491, Isohexadecane, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Cera Microcristallina, 1,2-Hexanediol, Squalane.

PrimeEyes Brightener. Afterglow
Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Cyclopentasiloxane, Dimethicone, Synthetic Wax, Mica, Isohexadecane, Polyethylene, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, CI 77492, CI 77891, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Cera Microcristallina, Synthetic Fluorphlogopite, CI 77891, Tin Oxide, CI 77491, CI 77499, 1,2-Hexanediol, Squalane.

Absolutely.

The PrimeEyes Brightener illuminating eyeshadow stick is first and foremost about radiance.

The subtle light-reflecting particles meld with the creamy base.

Our product doesn’t rely on awkward, textured glitter for its sheen.

Every application will up the brilliance of the finish.

But it starts out a velvety, soft, natural wash of color that’s lusciously buildable.

Yes!

The base lays pristine.

The subtle light-reflecting particles minimize the appearance of lines & wrinkles.

You can easily build up to the intensity you wish to achieve.

Go from the barest hint of sheen to blinding.

Estrella and Stardust can also be touched to the high points of your face for all-round radiance.

Most mature queens have hooded eyes.

Our objective is to ensure a delightful experience for all women.

That’s why PrimeEyes Brightener is:

Clump-free. Won’t ball into chunks under the loose flap of the skin from the brow bone.
Doesn’t transfer. Won’t migrate to undesirable spots. Stays put.

Hard to smudge. Hooded eyes often wipe shadows into oblivion. PrimeEyes Brightener lasts up to 8 hours.

Yes. PrimeEyes Brightener is 100% cruelty-free. Tested and finessed with women over 50. It is also blessedly free from phthalates, sulfates, and alcohol.

Based on tester surveys, an application of PrimeEyes Brightener can last for up to 8 hours.

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Cosmetics with Heart

How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

Fight Cancer

Equipping charities that help breast cancer survivors live with dignity.

Salute Women On Frontlines

Expanding our drive to support women on the medical frontline.

Stop Misinformation

Investing in bodies that print accurate information to educate mature women.

Commission Research

Choosing the best talent in R&D to design cosmetics that use science to heal.

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Customer Reviews

4.9 Based on 565 Reviews

5 ★

93%

528

4 ★

3 ★

2 ★

1 ★

Customer Photos

PrimeEyes Eye Brightener - Customer Photo From Eileen Fuller

PrimeEyes Eye Brightener - Customer Photo From Solia Sam

PrimeEyes Eye Brightener - Customer Photo From Meline Knago

PrimeEyes Eye Brightener - Customer Photo From Dianne Yelton

PrimeEyes Eye Brightener - Customer Photo From Veronica Herman

PrimeEyes Eye Brightener - Customer Photo From Andrea George

PrimeEyes Eye Brightener - Customer Photo From Julie Wheeler

PrimeEyes Eye Brightener - Customer Photo From Monica Phillips

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eye brightener
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look

02/19/2025

Joanna B.

United Kingdom

Excellent quality

Excellent quality , kind to my skin, looks great

11/30/2024

Eileen F.

United States

Love it, will get more when I've got the money :)

This is a wonderful product. It went on my eyelids and under eyes with ease, and didn't smudge or rub at all! It stayed on without flaking or "migrating," all day long, yet was easy to remove without tugging at the thin, sensitive skin around my eyes. The color was beautiful, and as stated, I want to get *all* the colors eventually! A true quality product. Highly recommended!

PrimePrometics™ PrimeEyes Eye Brightener Review

11/02/2024

Solia S.

United States

Little Miracle

I've been using the PrimeEyes brightener eyeshadow for a few days now, and I'm quite impressed with the results. As someone who's struggled with tire4d, weary-looking eyes, this product feels like a little miracle in a tube. The creamy texture is a welcome change from messy powder shadows, and it glides on smoothly without any harshness. Overall, it's a great addition to my makeup routine, and I would recommend it to anyone looking for an easy, effective way to bring a little more lift to their eyes.

11/01/2024

Meline K.

United States

Looks Natural, But Better

I was resistant to the idea of using any kind of shiny eye shadow at my age, but the photos and comments of those who had tried your Eye Brightener, teased me into trying it. I got the Stardust and was happily surprised at the results. The ****-beige hue and subtle luster brought out the gray-green color of my eyes and brightened the whites. Made my eyes look rested and alert, enough so that I received a couple of positive comments on my "pretty" eyes at a writers' meeting. Okay, I'm hooked! Looking forward to possibly having other color choices in the near future!

10/14/2024

Dianne Y.

United States

Pretty

I'm enjoying using the Eye Brightener. I thought that sparkly eyeshadow wasn't good for older people, but I trust that PrimePrometics has done their research. I use the Estrella color under my eyebrows and Nebula between Estrella and the color, from another company, that I use on my eyelid. The product goes on easily and stays all day.

10/04/2024

Veronica H.

United States

Really good eyeshadow

I really like how this work in my eyes, the color is pretty and it’s very easy to use. Recommend!

10/01/2024

Andrea G.

United Kingdom

Eye Brightener

I absolutely love this product! Very easy to use and glides on my eyelids so smoothly like silk. I got the Stardust and it is a lovely everyday shade. I will be taking it on holidays with me as it’s light and easy to pack. Highly recommend.

09/03/2024

Julie W.

United Kingdom

Definitely brighter

Easy to apply and delivers what is promised

07/17/2024

Monica P.

Canada