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Look Stunning At Any Age. Be in the Prime of your life. With our carefully-crafted, pH-balanced products.

PrimeLash Mascara PrimeLash Mascara
20% OFF

Clump-free tubing mascara for up to 3x length and definition.

PrimeEyes Glide Eyeliner PrimeEyes Glide Eyeliner
20% OFF

Rich, unbroken lines, even on mature lids. Easy application. Smudge-proof.

PrimeLash Growth Serum PrimeLash Growth Serum
20% OFF

Undo decades of lash damage. Naturally full and thick eyelashes await.

PrimeEyes Brightener PrimeEyes Brightener
20% OFF

Eyeshadow that works for women over 50. Illuminating, lifting and radiant.

COSMETICS WITH HEART

$200,000 IN FUNDS AND PRODUCTS DONATED

CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

$55,000 RAISED FOR CHEMO WARRIORS

COSMETICS WITH HEART

$200,000 IN FUNDS AND PRODUCTS DONATED

CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

$55,000 RAISED FOR CHEMO WARRIORS

COSMETICS WITH HEART

$200,000 IN FUNDS AND PRODUCTS DONATED

CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

$55,000 RAISED FOR CHEMO WARRIORS

COSMETICS WITH HEART

$200,000 IN FUNDS AND PRODUCTS DONATED

CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

$55,000 RAISED FOR CHEMO WARRIORS

COSMETICS WITH HEART

$200,000 IN FUNDS AND PRODUCTS DONATED

CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

$55,000 RAISED FOR CHEMO WARRIORS

Over 1.5m Units Sold

Prime Prometics’ range is more than make-up or skincare. Since our launch in 2020, we’ve helped thousands of women over 50 discover their own definition of evergreen beauty, re-build their confidence, and even pass on their wisdom to the next generation. 

Bid anti-aging good-bye. You’ve earned who you are. Flaunt it with pride. We’re cheering you on.

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Cosmetics with Heart™

$250,000 donated till date. More every year.

We're a family-run business. We are cruelty-free. Every purchase you make with us supports & uplifts chemo warriors. Beauty is more than skin deep!

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Customers are talking
PrimeLash Mascara

"I like PrimasLash Mascara a lot! It provides good definition without being clumpy. And the elongation, oh my, it's the best mascara I've ever used & I'm 62 yrs old and I have tried many mascaras. I will be ordering PrimeLash again!"

- Anne F.
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PrimeEyes Glide Eyeliner

"This eyeliner literally glides on like butter and I love that it’s water-resistant and hypoallergenic. The buildable formula allows me to work up the intensity that I want and the smudger on the other side has saved me multiple times when I needed to blend the pigment away.

- Lori
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The Journey Begins Once You Place Your Order

The moment your order rolls through to our team, we are on it.

100% satisfaction is the bar. Nothing else will do.

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Buying Prime means products go through several rounds of QA.

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Buying Prime means customer support that’s the best in the industry. 

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Buying Prime means the know-how to live a thriving pro-age life.