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Our bestsellers:
Zero skipping. Vibrant, crack-free strokes. Water-resistant liquid eyeliner that lasts the day on mature lids.
10% Off
PrimeEyes Liquid Eyeliner and PrimeEyes Glide Eyeliner
Sulfate-free and paraben-free, this hydrating, lightweight formula thoroughly cleanses your sensitive scalp without leaving your hair a frizzy, dry mess.
+ Free shipping
Erase the 80s… Well, only the damage.If you used piles of waxy hair products. If bleach...
A volumizing conditioner that doubles growth and smooths with natural extracts.
Ultimate Lash Duo - Serum & Mascara For Longer Lashes. Better lashes than in your 20s. Save 12%.
One swipe a night. 10 all-natural hydrating compounds. 20x lash growth serum. Wake up looking great.
9 000+, 5* ratings. Pro-age best-seller separates & elongates short lashes. Healing formula for 3x lash thickening. All-natural. Lush lashes like never before.
Bigger, bolder, emphatic lashes. Look professionally done. PrimeLash Volumizer is the t...
Ultimate Lash Duo - Serum & Mascara For Longer Lashes
Non-sticky, unscented, lip plumping gloss for silver queens. Subtle glimmer.
14% Off
Worlds First Pro-Age Healing Lipstick. Look Amazing with PrimeLip Lipsticks.
Deeply hydrating make-up remover. Gentle exfoliation and dewy glow.
The 1-minute skin maintenance all mature women need. Gently cleans dirt, dust, grime, ...
Skincare is self-care. Introducing the duo that every mature queen needs, even if she i...
Your solution for plump, lifted, and radiant skin. Infused with dual hyaluronic acids and 9 hydrating actives, this potent blend smooths wrinkles and repairs damage, unveiling an ever-radiant you.
PrimeSkin Magic Repair Serum + PrimeSkin Beauty Water
The skincare bundle curated for royalty. This is the result of over 2 years of labor, a...
Meet the gold standard for vegan make-up brushes. Works with creams, powders, and liqu...
15% Off
Multitasking PrimeWand trios curated to suit fair, olive, and dark complexions. Enjoy 15% OFF.