Mini PrimeLash Volumizer

Mini PrimeSkin Beauty Water

Natural Beauty Bundle

Plump. Nourished. Youthful. Defined. All with the ease of no-makeup make-up!  Get Prime...

Party Bundle

10x longer heart fluttering lashes with a full face of flawless make-up. All with just ...

Prime Purse

Limited edition. 5 full sized best-sellers.

PrimeBrow Growth Serum

Designed to bless mature women with long, dense eyebrow hair. First result in 2-3 weeks of regular use.

PrimeBrow Pencil

Effortless brow confidence. Ultra-fine tipped pencil perfectly mimics natural eyebrow hair for a polished look. Four shades. Two for grays.

PrimeBrow Pencil + PrimeEyes Brightener

PrimeBrow Pencil + PrimeEyes Brightener

PrimeBrow Pencil + PrimeEyes Glide Eyeliner

PrimeBrow Pencil + PrimeEyes Glide Eyeliner

PrimeBrow Pencil + PrimeLash Mascara

PrimeBrow Pencil + PrimeLash Mascara

PrimeBrow Tinted Gel

Add fullness to brows, cover grays, set and align for the day. One product does it all.

PrimeEyes Eye Brightener

Eyeshadow that works for women over 50. Illuminating, lifting, radiant PrimeEyes Brightener is a shimmery wash of color for fresh, awake eyes.

PrimeEyes Eye Brightener + PrimeLash Mascara

One PrimeEyes Brightener and one PrimeLash Mascara

PrimeEyes Glide *New* Bundle

PrimeEyes Glide in Mocha (cocoa), Copper (rose-gold) & Golden (bronze luxury). 10% OFF.

PrimeEyes Glide + PrimeEyes Hydrate Bundle

What's better than lifted, defined mature eyes? The allure of PrimeEyes Glide with the ...

PrimeEyes Glide and PrimeEyes Brightener

Erase all signs of tiredness and melancholy! PrimeEyes Glide is a richly pigmented no-s...

PrimeEyes Glide Eyeliner

Water-resistant and smudge-proof eyeliner. Lift, define, frame your wise eyes with velvety, deep color.

PrimeEyes Hydrate

Rich, non-greasy, luxurious eye cream infused with 5 essential peptides

PrimeEyes Hydrate + PrimeSkin Indulge

PrimeEyes Hydrate + PrimeSkin Indulge

PrimeEyes Hydrate and PrimeSkin Beauty Water

PrimeEyes Hydrate + PrimeSkin Beauty Water