PrimeBrow Pencil
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Regular price: $28

"Mature ladies like me lose their brows. Mine were practically non-existent. And no pencil could match the grays. PrimeBrow Pencil creates a natural look. Frames and defines my 65-year old face. Lasts almost the entire day!
Mae, Prime Prometics customer

Painted, pencilied, powdered.

How about effortlessly natural?

PrimeBrow Pencil’s strokes mimic real brow hair that look right at home on mature women.

Micro-fine tip does the heavy lifting. Lays true-to-tone Magnetic Pigments™ in precise lines that stick. Perfect for filling, detailing, and outlining. Comes with its own spoolie.
Four 50-friendly shades. From light blonde to gray and everything in-between, expect a complete color match that delights.

Color: Ash Brown

Product variants

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For every purchase you make, we donate to women in need. Learn more

Sparse Brows… Bald Spots… Gray Hair.

Bin Your Failed Brow Products Bag!

Grab a PrimeBrow Pencil.

It’s classy. It’s fabulous. It’s as real as make-up can get.

Because we’ve developed it keeping mature queens in mind, it makes none of the mistakes other eyebrow pencils fall victim to.

Sturdy Micro-Fine Tip

Neither too hard. Nor too crumbly and soft. This precise point deposits a little bit of pigment at a time, mimicking the exact thickness of healthy eyebrow hair. No matter how careless the strokes!

Natural Color Match

Rich pigments that aren’t harsh against pale skin.

Four shades meant to flatter and glam women over fifty. Two options just for graying brows.

Incredible Staying Power

All-day wear – that’s what she said.

Our testers are blown away by how water-resistant, smudge-proof, and long-stay PrimeBrow Pencil is! Thanks to our proprietary Magnetic Pigments™.

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Fresh, Framed, Groomed. In Minutes.

PrimeBrow Pencil Application

You aren’t dressed till you have brows on fleek!

PrimeBrow Pencil’s sole mission is to de-frustrate your quest for the best brows ever.

Glides on. Doesn’t flake or fade.

Outline Your Brows

Ensure that the skin around your eyebrows isn’t oily or wet. Begin at the bottom edge of your brows with short feathery strokes. Follow your natural shape and arch.

Fill in Sparse Areas

Go for the spots with thinning or fewer hairs. Use upward strokes, mimicking the direction of natural brow hair growth.

Blend With the Spoolie

The spoolie diffuses unnatural or harsh lines, avoiding the penciled-in/stamped-on look.

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From Legally Blonde to Fifty Shades of Gray - Colors For Women Over 50!

80% of queens struggle to find the brow product hue that suits them. We’ve made it easy.

Blonde

For queens with blonde, strawberry blonde or red hair and fair complexion.

Brunette

For ladies with darker brows.

Ash Brown

For lovelies with cooler tones in their hair. Also serves gray/graying brow hair from the blonde/medium brown family.

Silver Queen

For women with gray or graying dark brown-black hair.

All Your Brow Needs Met. With the Versatile PrimeBrow Pencil.

1/ Outlining: Lightly outline the bottom edge of your brows using short, feathery strokes. From the inner corner towards the outer corner.

2/ Full & lush: Pay homage to fallen comrades! Spot areas with thinning or fewer hairs? Use PrimeBrow Pencil in upward strokes, mimicking natural growth. Creamy formula with Magnetic Pigments™sticks on, stays on. Blend with the spoolie.

3/ Adding depth: Delightful selection of mature-friendly shades assures a complete and natural color match. Even if you have gray or graying locks. Waxes in the formulation allow pigments to adhere to your own brow hair for zero-mess darkening.

4/ Shaping unruly brows: Plenty of eyebrow fuzz … but don’t know what to do with it? Use our spoolie brush to style and tame unruly growth, adding strokes as needed to (finally) twin your brows.

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Aces Fashion. Great For Brow Health.

Vitamin E

Deeply hydrates the brow hair shaft, reducing dryness & frizz. Strengthens hair follicles.

Castor Oil

Promotes fuller, thicker eyebrows and a more defined arch.

Sunflower Oil

Non-greasy moisturizer conditions brow hair and improves skin resilience.

Hypoallergenic. Dermatologist tested.

“I am 55, with barely there brows. Trust me, I’ve searched high and low for something that would give me a realistic and high-quality brow finish, in my chosen shade - strawberry blonde.

I didn’t think I’d ever see my eyebrows as well maintained and present as I did the first time I tried PrimeBrow Pencil in Blonde. You’ve managed to create a product that works like magic for us mature women. Thank you, Prime”

- Serena L.

Customize Your Brows. No Jumping Through Hoops.

What do you need to do to flaunt naturally full brows?

With PrimeBrow Pencil -- absolutely nothing!

A product that’s perfectly calibrated to always deposit the right amount of true-to-tone Magnetic Pigments™ in the exact thickness that closely mimics real brow hair.

You can’t get this wrong, even if you tried.

So go and explore. Choose from an array of mature-flattering shades. Try detailing you’ve always wanted to but never felt experienced enough to take on.

The world’s your oyster now!

Frequently asked questions

Absolutely. PrimeBrow Pencil is a rare find for women with sparse or thinning brows. But it is a literal savior for queens who have lost most of their brow hair to disease, medications or chemotherapy.

Here’s why:

The studry, micro-fine tip does the heavy lifting. It is pre-programmed to deliver the right amount of easy glide, creamy formula with Magnetic Pigments™ (very long-stay). And it lays this pigment in strokes that closely mimic the appearance of healthy brow hair.
Even if you must conjure up a pair of eyebrows - from scratch - you have the very best shot at achieving your desired look with the PrimeBrow Pencil. Without jumping through multiple hoops.
The shade range is our real triumph. 4 true-to-tone colors that cater to blondes, brunettes and even women with gray or graying brow hair.

Most brow pencils put the onus of adjusting the thickness and intensity of strokes on you. Mature women grapple with dimmed vision and hand tremors to some degree.

Precise, intricate work isn’t quite their forte.

This is why PrimeBrow Pencil comes pre-programmed to deliver the exact right volume of product, in strokes of natural-hair-like thickness. It does the fiddly bits for you.

There are three reasons why eyebrow pencil strokes don’t stick.

The skin around your brows is oily or wet. If this is the case, wipe with a clean tissue. Allow any creams/serums you’ve applied to be fully absorbed.
There isn’t enough pigment in the eyebrow pencil. The combo of our creamy, easy-glide formula with rich Magnetic Pigments™ and the micro-fine tip deposits the right volume and intensity of product, in real hair-like strokes.
The tip is too hard. The tip gracing your PrimeBrow Pencil emerged victorious from among hundreds of prototypes. The firmness, the texture, the hold -- all the parameters are fine-tuned to perfection for easy, quick yet long-stay work everyone will compliment you for.

Magnetic Pigments™ are a special class of safe, protective coating make-up pigments that latch onto hair and skin, for significantly better staying power compared to regular alternatives. These pigments also retain vibrant color over time, being less prone to fading.

PrimeBrow Pencil lasts the entire day..

It is water-resistant
It is smudge-proof
It is sweat-proof

Most importantly, the Magnetic Pigments™ latch onto mature skin and brow hair for incredibly long-stay wear. This is the same class of pigments you swear by in PrimeEyes Glide.

The main ingredients are as follows:

C10-18 Triglycerides, Hydrogenated Soybean Oil, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Hydrogenated C12-18 Triglycerides, Paraffin, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Synthetic Japan Wax, Tocopherol, Hydrogenated Castor Oil Dimer Dilinoleate, Hydrogenated Castor Oil, Neopentyl Glycol Diheptanoate,Sunflower Seed Oil Glyceride, Caprylyl Glycol, and assorted skin-safe pigments.

Our pencil is made for your lifestyle.

It offers expert-level brow outlining and detailing in lazy strokes.
It is pre-programmed to be a winner. Doesn’t put the onus of getting it right on you.
Be out the door in minutes…
Enjoy a defined yet natural look - for up to 12 hours.
Met Magnetic Pigments™ before? They won’t abandon your brows, till you ask them to (easy removal with PrimeSkin Beauty Water)
Smudge-proof, sweat-proof, water-resistant!

A more youthful, animated face sounds like a tall order.

Who knew something as simple as a pencil was the solution?

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