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Our bestsellers:
August … one last month of glorious sunshine.
One last hurrah in surf & turf territory … before we pack our vivacity up to face the chill winters. Thankfully, in August we proved we had saved the best for the last.
The much-awaited PrimeBrow Pencil saw the light of day.
And everything went our queens’ way… Queens like Cathy Williamson.
Hope you’ll enjoy this edition of the digest.
Fonda believes mediation and mindfulness makes a difference to her skin, while Streep swears by proper hydration—drinking enough water.
The latter is certainly proven by science to be correct!
Michelle Pfiffer, on the other hand, believes in the power of natural oils—like the ones found in PrimeWands. "They nourish my skin deeply and give it a natural glow," she mentioned in an interview. And absolutely—they do!
Want more tips? Read our blog for the full low down (no. 12 is so true, and often overlooked!).
After facing one of the most aggressive forms of breast cancer, surthriver Cathy Williamson no longer count her wrinkles.
Instead, she counts the miracles.
“I don't worry so much about what I look like anymore. I look in the mirror and see a badass warrior. Not to say I don't try, but I'm not as obsessed with the wrinkles. I earned all of them!”
Cathy’s story had a troubled start… But like the many you’ve read and cried over with us, this story too has an ending that makes everything worth it. Cathy’s resilience and mindset are an inspiration.
And we are confident that her advice will add some useful mental models to your toolbox.
You don’t seek the brows of your 20s.
We spoke to thousands of mature lovelies and they said the same thing over & over again: Brows that are at home on my face!
Not excessively shaggy. Not too “crisp”. Not too pigmented. Not patchy.
Imagine a woman over 50 with great brows. And now, create a product that can mimic this natural glory.
Tough brief.
But we nailed it!
PrimeBrow Pencil is the world’s only eyebrow product that lays pigment in the exact thickness of healthy brow hair strands. Effortlessly.
Four shades flatter our queens. Two colors - just for grays.
PRIMESKIN MAGIC REPAIR SERUM
Hot and dry needs cool and refreshing. Actives-rich hydrating serum for women over 50.
PRIMELIP
LIPSTICKS
Juicy, vibrant, pigmented - a formula that’s made to plump and elevate mature pouts. Zero feathering or bleeding.
PRIMEEYES
BRIGHTENER
3rd month in a row. Best-seller! Gives tired, droopy, hooded eyes the permission to look awake & lifted.
PRIMESKIN MAGIC REPAIR SERUM
Worship the sun? Add the antioxidative and photoprotective properties of this dewy serum to your skincare routine.
PRIMELIP
LIPSTICKS
Make your lipstick work for you again!
Bye-bye cracked, lined, thin lips. Hello insanely kissable, luscious pout.
PrimeLip Lipsticks are infused with moisturizing squalane to hydrate and smooth the skin, diminishing the appearance of fine lines. Cruelty-free & hypoallergenic.
Shade range especially developed for women over 50. Smooth,one-glide application. Slay with confidence.
PRIMEEYES EYE BRIGHTENER
Why so sad? Your eyes should sparkle with joy! A satiny eye tint for instant definition, lift, and glam.
