Prime Prometics was born from a mission of care and empowerment. Originally created to help breast cancer survivors regain their confidence after chemotherapy, our products were designed to restore beauty in moments of hardship. But as our journey unfolded, we saw a greater need - women over 50 were overlooked by an industry obsessed with youth.
“My father and brother are both oncologists and I’ve witnessed the battle with cancer from the sidelines since early childhood. Witnessing the courage and resilience of chemo warriors sparked a realization: beauty isn’t about vanity—it’s about identity, confidence, and self-expression, so I wanted to create products that acknowledge the strength and fortitude of women who have faced significant life challenges like aging and breast cancer, honoring their journeys,” CEO and founder of Prime Prometics, Kaspars Eglitis.
What began as a mission to create healing, hypoallergenic products for cancer survivors evolved into something greater: a commitment to serving all mature women who deserve to feel confident, celebrated, and seen.