Give Yourself a 2-Minute Eye Lift. At Home. Mistake-Proof.

No knives. No exorbitant bills. Erase the years you shouldn’t be claiming yet.

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5 easy steps to lifted and wide-awake eyes. For women over 50.

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1. Start at Your Inner Corners

Add an illuminating eye tint to your inner corners, hugging the tear duct. Aim for a small, compact round of luminescence on each side.

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2. Do the Outer Corners

Touch the eye tint stick to the point where the upper and lower eyelids meet. Allow ambient light to sweep away shadows from hooded eyes.

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3. Next Comes the Arch

Use a high quality eyebrow pencil to create a soft arch. Use the same illuminating eye tint - just under the arch, on the brow bone - for a pronounced effect.

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4. Eyelids

Apply the tint on your lids too. 

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5. Embrace the New! Luminous eye tints (now) work for women over 50. 

Chunky glitters, awkward shimmers were garish and over-the-top. They emphasized the look of lines and wrinkles. BUT….  times have changed.

There’s a new generation of satiny, demure, luminous eye tints that shave off the years mature women shouldn’t be claiming yet! 

MEET THE #1 EYESHADOW FOR WOMEN OVER 50

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Contain nourishing jojoba oil.

Smoothen rough patches, awaken dull skin, amplify the soft luminosity of an elegant.

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Glide like butter.

Satiny veil of color covers fine lines, minimizing their impact, in 20 seconds flat.

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Radiance on demand!

Tints reflect ambient light to erase inky shadows, banish stress-face, and create an cared-for look.

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All day wear.

Smudge-proof, clump-free, even on hooded eyes.

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Lightweight.

Won’t weigh down already drooping lids.

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Water-resistant.

Celebrate every emotion! Without touchups.

Your Eyes Look Ten Years Older Than You? Brighten & Lift, Without Being Obvious. 

This is a common problem. 

Eyes are sensitive. The area around your eyes is delicate. 

And there’s a ton of misinformation when it comes to caring for eyelids, corners, and under eyes. Should you take the serum route? Or should you buy eye creams? 

The debates can rage on. 

Take advantage of this opportunity and bring a definitive edge to your make-up bag. 

No gimmicks. No glitter. 

The pure delight of erasing stress, weariness, and the dreaded droop -- in seconds!

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PrimeEyes Brightener Eye Tint

What Are Women Saying About PrimeEyes Brightener?

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★★★★★

I bought all 3 thinking that one at least would work! How wrong I was...they are all absolutely stunning. Each one just lifts the eyes and gives a wide awake look. They are so good I've stopped wearing liner and mascara for every day use. I can't believe I'm actually excited about eye shadows, but they are truly brilliant!! - Jennie P.

★★★★★

This product glides on, even on aging eyes. It truly makes your eyes pop…in the best possible way. - Geraldine R.

★★★★★

Easy to smooth over eye lids a quick win to the morning routine adding light ( but don’t worry only a beautiful uplifting glimmer … Iv always been warned to avoid glittery shadows as I got older ….this is another thing entirely !) I chose nebula and it gives that casual but ‘done’ look and wakens up droopy lids ! Love it - will order again ! Thank you. - Bridget D.

Three Reasons PrimeEyes Brightener Nails Its Eye Lift Effect for Mature Women!

PrimeEyes Brightener works where dozens fail. This beginner-friendly, buildable, almost mistake-proof product delivers on its claims.

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Has a precise point to deposit pigment exactly where it is needed, even if you aren’t particularly skilled at make-up application.

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The creamy base covers fine lines for a smooth canvas. Hydration from the formula awakens the skin around your eyes, eliminating dark patches & dullness. 

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Icing on the cake. The luminous, fine glimmer reflects light, directing it to the nooks and crannies that house droop-inducing shadows. The work’s done for you. Just show up -- claim a youthful, open vibe.

30-Day Money Back Guarantee. No Strings Attached.

One of the many benefits of shopping Prime Prometics products. 

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No-questions-asked money back guarantee. 

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Best-in-class customer service.

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Products made specifically to flatter women over 50.

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A brand loved by Vogue, Cosmopolitan, and Good Housekeeping.

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A portion of profits donated to support chemo warriors (at no additional cost to you!).

Frequently asked questions

You get 0.1 oz / 3ml of product in each stick.

Stardust: 

Cyclopentasiloxane, Silica, Ozokerite, Polyethylene, Beeswax, Dimethicone, Trimethylsiloxysilicate, CI 77492, CI 15850, Synthetic Wax, CI 77891, CI 77491, CI 15985, CI 77499, Synthetic Fluorphlogopite, CI 77891, Isododecane, Methylparaben, Parfum.

Estrella: 

Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Mica, Titanium Dioxide, Dimethicone, Isohexadecane, Synthetic Wax, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, CI 77891, CI 77861, Simmondsia Chinensis (Jojoba) Seed Oil, CI 77491, CI 77019, Paraffin, Microcrystalline Wax, Beeswax, Phenoxyethanol

Nebula: 

Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Dimethicone, Synthetic Wax, Mica, CI 77491, Isohexadecane, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Titanium Dioxide, CI 77492, Simmondsia Chinensis (Jojoba) Seed Oil, CI 15850, Paraffin, Microcrystalline Wax, Beeswax, Phenoxyethanol

Absolutely. 

The PrimeEyes Brightener illuminating eyeshadow stick is first and foremost about radiance. 

The subtle light-reflecting particles meld with the creamy base. 

Our product doesn’t rely on awkward, textured glitter for its sheen. 

Every application will up the brilliance of the finish. 

But it starts out a velvety, soft, natural wash of color that’s lusciously buildable.

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Yes! 

The base lays pristine. 

The subtle light-reflecting particles minimize the appearance of lines & wrinkles. 

You can easily build up to the intensity you wish to achieve. 

Go from the barest hint of sheen to blinding. 

Estrella and Stardust can also be touched to the high points of your face for all-round radiance.

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Most mature queens have hooded eyes. 

Our objective is to ensure a delightful experience for all women. 

That’s why PrimeEyes Brightener is: 

  1. Clump-free. Won’t ball into chunks under the loose flap of the skin from the brow bone. 
  2. Doesn’t transfer. Won’t migrate to undesirable spots. Stays put. 

Hard to smudge. Hooded eyes often wipe shadows into oblivion. PrimeEyes Brightener lasts up to 8 hours.

Yes. PrimeEyes Brightener is 100% cruelty-free. Tested and finessed with women over 50. It is also blessedly free from phthalates, sulfates, and alcohol.

Based on tester surveys, an application of PrimeEyes Brightener can last for up to 8 hours.

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Cosmetics with a Cause

How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

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Fight Cancer

Equipping charities that help breast cancer survivors live with dignity.

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Salute Women On Frontlines

Expanding our drive to support women on the medical frontline.

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Stop Misinformation

Investing in bodies that print accurate information to educate mature women.

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Commission Research

Choosing the best talent in R&D to design cosmetics that use science to heal.