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Our bestsellers:
“PrimeEyes Brightener is terrific eyeshadow. It’s creamy & luxurious – like jewelry for this old gal’s eyes. Steals the glimmer from the sun to erase my shadows. Jazzes up my lids. I look youthful & lifted again.”
- Sharon, 65
100% no-risk money back guarantee
Lids that look like a masterpiece. Eyes that are youthful, lifted, wide-awake.
We’ve labored for 18 months to create PrimeEyes Brightener. Nourishing, illuminating eyeshadow serving women over 50.
Creamy, light-reflecting base. Gives an instant eye lift effect. Erases darkness from around mature peepers. Blurs fine lines & wrinkles.
Claim your pretty privilege. Dull & tired no more.
For every purchase you make, we donate to women in need. Learn more
Neutralizes darkness. Illuminates hollows. Lifts & elevates.
Apply PrimeEyes Brightener to your eyelids, the inner & outer corners of your eyes, and above & below your brow bone – for a quick eye lift.
Blend with your fingertips. Once set, gives a long-stay wear.
“Don’t ever call this just an eyeshadow. It’s the power of make-up. Just a few dabs and I feel confident enough to ace interviews at the ripe “young” age of 71. Starting a second career… public-facing role.Â
You can bet I’ll use all three shades of PrimeEyes Brightener to get my way!”
- Alice
Erase darkness, tiredness, stress
Even if you have hand tremors
Reflect light to blur & diffuse lid wrinkles
Looks pristine – on hooded lids
The Jojoba oil hydrates, plumps, and improves the resilience of the dry, sensitive skin around mature peepers.
100% no-risk money back guarantee
“I’m 68 years old. And I’ve seen everything with these two eyes…Â
I thought nothing could surprise me. But PrimeEyes Brightener is a very different story. Once you put it on, it immediately melts away every last trace of darkness from your face.Â
The shimmers are demure… But glint with life as soon as they touch light. Looks and feels like fairy wings… My dreams have taken flight.”
- Michelle
SWIPE 1: Bathe your eyelids in radiance.
SWIPE 2: Add to the inner corners for a bold, awake, fresh feel.
SWIPE 3: Touch to the outer corners. Diffuse deep, stubborn lines.
SWIPE 4: Apply above and below the brow bone. distract from the droop. Focus on the arch of your eyebrows, pulling up your entire face.
100% no-risk money back guarantee
Stuck in the rut of the same old routine? Time to jazz things up with PrimeEyes Brightener.
Buildable shades give eyeshadows a second chance. Create a myriad, low-effort, stunning looks.Â
More than an illuminating eye tint. Nebula provides glittering eye definition. Estrella & Stardust ace as dewy highlighters.Â
Admire the veil of radiance that blurs wrinkles for visibly smoother lids. This subtle luminescence can also disguise under eye puffiness.
Unlike patchy powder products that are rough, chalky, dusty - gone in a jiffy, PrimeEyes Brightener is a velvety, twinkling creamy base that lasts and lasts.Â
Never runs out of luminosity… Amps up the brilliance of your lids with every application.Â
Choose the barest hint of sheen or be beaming – customize your glow.Â
You’re in charge of the payoff.Â
WATER-RESISTANT
SMUDGE-PROOF
CLUMP-FREE
HYPOALLERGENIC
100% no-risk money back guarantee
You get 0.1 oz / 3ml of product in each stick.
Cyclopentasiloxane, Silica, Ozokerite, Polyethylene, Beeswax, Dimethicone, Trimethylsiloxysilicate, CI 77492, CI 15850, Synthetic Wax, CI 77891, CI 77491, CI 15985, CI 77499, Synthetic Fluorphlogopite, CI 77891, Isododecane, Methylparaben, Parfum.
Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Mica, Titanium Dioxide, Dimethicone, Isohexadecane, Synthetic Wax, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, CI 77891, CI 77861, Simmondsia Chinensis (Jojoba) Seed Oil, CI 77491, CI 77019, Paraffin, Microcrystalline Wax, Beeswax, Phenoxyethanol.
Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Dimethicone, Synthetic Wax, Mica, CI 77491, Isohexadecane, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Titanium Dioxide, CI 77492, Simmondsia Chinensis (Jojoba) Seed Oil, CI 15850, Paraffin, Microcrystalline Wax, Beeswax, Phenoxyethanol.
Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Cyclopentasiloxane, Dimethicone, Synthetic Wax, Mica, Isohexadecane, Polyethylene, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, CI 77492, CI 77891, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Cera Microcristallina, Synthetic Fluorphlogopite, CI 77891, Tin Oxide, CI 77491, CI 77499, 1,2-Hexanediol, CI 15850, Squalane.
Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Cyclopentasiloxane, Dimethicone, CI 77019, CI 77891, CI 77266, Synthetic Wax, CI 77019, CI 77491, Isohexadecane, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Cera Microcristallina, 1,2-Hexanediol, Squalane.
Absolutely.Â
The PrimeEyes Brightener illuminating eyeshadow stick is first and foremost about radiance.Â
The subtle light-reflecting particles meld with the creamy base.Â
Our product doesn’t rely on awkward, textured glitter for its sheen.Â
Every application will up the brilliance of the finish.Â
But it starts out a velvety, soft, natural wash of color that’s lusciously buildable.
Yes!Â
The base lays pristine.Â
The subtle light-reflecting particles minimize the appearance of lines & wrinkles.Â
You can easily build up to the intensity you wish to achieve.Â
Go from the barest hint of sheen to blinding.Â
Estrella and Stardust can also be touched to the high points of your face for all-round radiance.
Most mature queens have hooded eyes.Â
Our objective is to ensure a delightful experience for all women.Â
That’s why PrimeEyes Brightener is:Â
Hard to smudge. Hooded eyes often wipe shadows into oblivion. PrimeEyes Brightener lasts up to 8 hours.
Yes. PrimeEyes Brightener is 100% cruelty-free. Tested and finessed with women over 50. It is also blessedly free from phthalates, sulfates, and alcohol.
Based on tester surveys, an application of PrimeEyes Brightener can last for up to 8 hours.
For every product you purchase, we donate to help a woman thrive.
Fight Cancer
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Stop Misinformation
Investing in bodies that print accurate information to educate mature women.
Commission Research
Choosing the best talent in R&D to design cosmetics that use science to heal.
Clump-free tubing mascara for up to 5x length and definition.
Rich, unbroken lines, even on mature lids. Easy application. Smudge-proof.
Undo decades of lash damage. Naturally full and thick eyelashes await.
Only item you need in your purse. Creamy, subtle, buildable color for chich enhancement.
