ENJOY 20-30% OFF WITH CODE EARLY30

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Early Black Friday Deals Drop. Up to 30% OFF the Entire Store.

Flat 20% OFF singles. 30% OFF bundles. Shop the pro-age range with 15000+ rave reviews.

*20-30% OFF with EARLY30

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Mega Glam Bundle

3 Prime best-sellers: PrimeLash Mascara + PrimeEyes Glide eyeliner + PrimeEyes Brightener

Flat 30% OFF. Everything you need for a full-lashed, elegantly-defined, lifted eye look.

4.9
$83.34 $60

You save: $23.34 (-30%)

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PrimeLash Mascara

The world’s most loved tubing mascara for mature women. 12,000 5* reviews. 3x length & lift.

4.8
$28 $22.40

You save: $5.60 (-20%)

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Want longer looking lashes? Tired of flaking or smearing? This is the mascara that you need to try.

- Marylin R.

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PrimeEyes Glide Eyeliner

The only eyeliner that lays unbroken, water-resistant, pigmented strokes for women over 50. 8 shades.

4.8
$28 $22.40

You save: $5.60 (-20%)

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PrimeEyes Glide Eyeliner is so easy to use and it stays on! I’m in my 80’s and my hands are a bit shaky.

- Phyllis B

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PrimeEyes Brightener

Satiny eyeshadow. Opens up close-set hooded peepers. Flaunt our iconic eye lift effect!

5
$28 $22.40

You save: $5.60 (-20%)

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Brightens and visually lifts my eyes, making them more youthful.

- Rose D.

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PrimeBrow Pencil

Draw lazy lines, get the impact of mimicking real eyebrow hair. Full & framed. 4 gray-friendly shades.

5
$28 $22.40

You save: $5.60 (-20%)

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This brow pencil is the best I’ve ever tried!! I bought the silver queen color hoping it wouldn’t be too dark. It is perfect!!

- Carla L.

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PrimeLash Growth Serum

PrimeLash Growth Serum

Multi-peptide rich, non-staining, hypoallergenic eyelash serum. Growth in 4-6 weeks.

4.8
$41 $32.80

You save: $8.20 (-20%)

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I noticed my eyelashes growing after about 2 weeks. I apply it only at night after I remove my make up.

- Clara N.

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PrimeLash Volumizer

Prime’s lash volumizing mascara. Uber-glossy. Sky-high. Thick, bold, dramatic eyelashes.

4.9
$28 $22.40

You save: $5.60 (-20%)

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Makes my sparse lashes look like I have a lot more.

- Kristen B.

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PrimeSkin Beauty Water

Hydrating make-up remover for silver queens. Gently melts cosmetics, without rubbing.

4.9
$27 $21.60

You save: $5.40 (-20%)

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It gently removes eye makeup and is easy to use. It leaves my skin feeling fresh and clean.

- Diane E

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PrimeEyes Liquid Eyeliner

Easy to hold and apply. Glistening, inky-black strokes in the thickness you choose.

5
$26 $20.80

You save: $5.20 (-20%)

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It is very easy to apply in a thin line and does not smudge.

- Liza D

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PrimeHair Lush N' Thick

PrimeHair Lush N' Thick

14 hair growth boosting actives in a no-sulfate volumizing shampoo. Restores hairlines.

4.8
$35 $28

You save: $7 (-20%)

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My hair is in great shape. It is thicker than it has ever been and growing super fast. My stylist can't believe how fast my hair is growing.

- Angela M.

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Generous Bundles, Flat 30% OFF.

The Biggest Discounts of 2024! Stock up. Gift. Don’t run out of your favorite Prime this festive season.

*20-30% OFF with EARLY30

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Mega Glam Bundle

3 Prime best-sellers: PrimeLash Mascara + PrimeEyes Glide eyeliner + PrimeEyes Brightener

Flat 30% OFF. Everything you need for a full-lashed, elegantly-defined, lifted eye look.

4.9
$83.34 $60

You save: $23.34 (-30%)

SHOP NOW
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2pcs PrimeLash Mascara

Choose the shade for each unit.

4.8
$56 $39.31

You save: $16.69 (-30%)

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Have been using the black and brown together. Added dimension and variety to my otherwise flat routine.

- Marie

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2pcs PrimeEyes Glide Eyeliner

Choose the shade for each unit - from 8 colors & finishes.

4.8
$56 $39.31

You save: $16.69 (-30%)

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Purchased two of these liners for the first time during Black Friday in 2023. Will definitely try more shades & finishes this year.

- Ashley S.

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Bestseller Bundle

PrimeLash Mascara + PrimeEyes Glide eyeliner. Lush eyelashes, mesmerizing, lifted look.

4.8
$56 $39.31

You save: $16.69 (-30%)

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I couldn't believe my own eyes - literally! I look like I've been dolled up by a pro. Thanks, Prime.

- Esther

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PrimeLash Bundle

PrimeLash Mascara + PrimeLash Growth Serum. Length and growth - for mature eyelashes.

4.84
$69 $48.44

You save: $20.56 (-30%)

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I never use PrimeLash Mascara without my trusty PrimeLash growth serum... Such a convenient buy.

- Giselle

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2pcs PrimeEyes Brightener

Choose the shade for each unit. Add light & life to your eyes in 3 stunning hues.

$56 $39.31

You save: $16.69 (-30%)

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You won't regret it. Get Stardust as a highlighter and Nebula for glimmery smokey eyes. Perfection

- Aida P.

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PrimeEyes Glide NEW Bundle

PrimeEyes Glide in Mocha (Plum infused brown), Copper (burnished rose gold) & Golden (gilded bronze).

$84 $58.97

You save: $25.03 (-30%)

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I can't decide which one's my favorite. Mocha is best for evening wear. I love both Copper and Golden as a quick pick me up.

- Susan

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Complete Makeover Bundle

PrimeLash Mascara + PrimeEyes Glide + PrimeEyes Brightener + PrimeBrow Pencil.

$112 $78.62

You save: $33.38 (-30%)

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I wanted this bundle ever since the PrimeBrow Pencil was launched. Thank you for making it a reality. I don't have to visit salons before parties anymore.

- Raye

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2pcs PrimeBrow Pencil

Choose the shade for each unit. Fill, detail, outline eyebrows with your best matches.

$56 $39.31

You save: $16.69 (-30%)

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Shape with Ash Brown and fill in with Silver Queen. They are both just the right intensity. Beautiful shades.

- Jess L.

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The Volumizing Radiance Bundle

Volumizing Radiance Bundle

PrimeHair Lush N’ Thick growth shampoo + PrimeHair Luster volumizing conditioner.

4.8
$70 $49.14

You save: $20.86 (-30%)

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Noticed a difference after first use. My hair has more volume & over all looked great.

- Rita Z.

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PrimeWand Trinity

PrimeWand Pigment + PrimeWand Pearl + PrimeWand Nourish.

4.9
$84 $58.97

You save: $25.03 (-30%)

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I don't wear much make-up. But this set is everything. You won't need very many other products to look well put together and glowing.

- Sharon T.

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These Delights Are 20% OFF Too!

PrimeWand Pigment

PrimeWand Pigment

Apply as face base, blusher, contour & lipstick - in flushed berry.

4.8
$28 $22.40

You save: $5.60 (-20%)

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I love the product. It's a natural blush on my lips & skin.

- Lorna

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5-in-1 PrimeWands

PrimeWands 5-in-1

Multi-tasking make-up. Buildable coverage for face tints, blushers, lipsticks and more!

5
$28 $22.40

You save: $5.60 (-20%)

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It's pigmented enough to achieve the look you're going for, yet it remains very subtle when blended. The stick melts as soon as it touches my skin, enriching the colour of my cheeks.

- Rosalie S.

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PrimeLip Gloss

PrimeLip Gloss

Improves the impression of lip volume. Fab peachy glimmer.

4.8
$24 $19.20

You save: $4.80 (-20%)

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It instantly smoothens and moisturizes my lips. Plus the plump.. Oh yum…

- Rhonda

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PrimeLip Lipsticks

PrimeLip Lipstick 

Feather-proof, bleed-free creamy lipsticks that last.

4.8
$57 $45.60

You save: $11.40 (-20%)

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They go on smooth, don't bleed into lines around my 70 yo mouth.

- Debra L.

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PrimeWand Pearl

PrimeWand Pearl

The only highlighter for queens over 50. Diffused, dewy radiance.

4.8
$28 $22.40

You save: $5.60 (-20%)

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So easy to apply and leaves a perfect highlight glow that compliments the skin.

- Jan P.

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PrimeWand Nude

PrimeWand Nude

Apply as face base, blusher, contour & lipstick - in innocent rose.

4.9
$28 $22.40

You save: $5.60 (-20%)

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Love this color…blush, lips, and even the lower eye lid.

- Zaferia

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PrimeWand Nourish

PrimeWand Nourish

Deep moisturizing of heavy lotions - in a non-sticky wand. Primer, cuticle cream & more.

4.8
$28 $22.40

You save: $5.60 (-20%)

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Non greasy, quickly absorbed, non irritating and long lasting hydration.

- Michelle G.

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PrimeEyes Hydrate

PrimeEyes Hydrate

Five multi-peptides join forces in this cream to ensure taut, smooth, happy under eyes.

4.8
$62 $49.60

You save: $12.40 (-20%)

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I love it. Under my eyes is soft, less puffy, and dark circles are lightening up.

- Diane K.

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PrimeSkin Magic Repair Serum

PrimeSkin Magic Repair Serum

Lasting moisture & firm bounce for the driest of mature skins.

4.9
$64 $51.20

You save: $12.80 (-20%)

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Very soothing and instantly effective. It has improved the overall texture & appearance of my skin.

- Julie J.

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PrimeSkin Indulge

PrimeSkin Indulge

Gentle everyday facial cleanser. A 1-minute skin tune-up.

4.9
$35 $28

You save: $7 (-20%)

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Cleansed and smooth, without any tightness.

- Sheila B.

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PrimeHair Luster

PrimeHair Luster

Volumizing hair conditioner gifts tangle-free, silky, bouncy locks.

4.9
$35 $28

You save: $7 (-20%)

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Added the volume, softness and shine to my hair.

- Beverely Y.

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PrimeWand Brush

PrimeWand Brush

Densely packed for airbrushed appeal. Anti-fray. Vegan.

4.8
$35 $28

You save: $7 (-20%)

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Glides over the dips and peaks of my face for a flawless look. Easy to clean.

- Edna P.

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Why Shop Prime?

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Cruelty Free

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Supports Chemo Warriors 

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30-Night Money Back

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Priority Shipping

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Hypoallergenic

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ph Balanced

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Cosmetics with a Cause

How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

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Fight Cancer

Equipping charities that help breast cancer survivors live with dignity.

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Salute Women On Frontlines

Expanding our drive to support women on the medical frontline.

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Stop Misinformation

Investing in bodies that print accurate information to educate mature women.

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Commission Research

Choosing the best talent in R&D to design cosmetics that use science to heal.