*20-30% OFF with EARLY30
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*20-30% OFF with EARLY30
The world’s most loved tubing mascara for mature women. 12,000 5* reviews. 3x length & lift.
You save: $5.60 (-20%)
Want longer looking lashes? Tired of flaking or smearing? This is the mascara that you need to try.
- Marylin R.
The only eyeliner that lays unbroken, water-resistant, pigmented strokes for women over 50. 8 shades.
You save: $5.60 (-20%)
PrimeEyes Glide Eyeliner is so easy to use and it stays on! I’m in my 80’s and my hands are a bit shaky.
- Phyllis B
Satiny eyeshadow. Opens up close-set hooded peepers. Flaunt our iconic eye lift effect!
You save: $5.60 (-20%)
Brightens and visually lifts my eyes, making them more youthful.
- Rose D.
Draw lazy lines, get the impact of mimicking real eyebrow hair. Full & framed. 4 gray-friendly shades.
You save: $5.60 (-20%)
This brow pencil is the best I’ve ever tried!! I bought the silver queen color hoping it wouldn’t be too dark. It is perfect!!
- Carla L.
Multi-peptide rich, non-staining, hypoallergenic eyelash serum. Growth in 4-6 weeks.
You save: $8.20 (-20%)
I noticed my eyelashes growing after about 2 weeks. I apply it only at night after I remove my make up.
- Clara N.
Prime’s lash volumizing mascara. Uber-glossy. Sky-high. Thick, bold, dramatic eyelashes.
You save: $5.60 (-20%)
Makes my sparse lashes look like I have a lot more.
- Kristen B.
Hydrating make-up remover for silver queens. Gently melts cosmetics, without rubbing.
You save: $5.40 (-20%)
It gently removes eye makeup and is easy to use. It leaves my skin feeling fresh and clean.
- Diane E
Easy to hold and apply. Glistening, inky-black strokes in the thickness you choose.
You save: $5.20 (-20%)
It is very easy to apply in a thin line and does not smudge.
- Liza D
14 hair growth boosting actives in a no-sulfate volumizing shampoo. Restores hairlines.
You save: $7 (-20%)
My hair is in great shape. It is thicker than it has ever been and growing super fast. My stylist can't believe how fast my hair is growing.
- Angela M.
*20-30% OFF with EARLY30
Choose the shade for each unit.
You save: $16.69 (-30%)
Have been using the black and brown together. Added dimension and variety to my otherwise flat routine.
- Marie
Choose the shade for each unit - from 8 colors & finishes.
You save: $16.69 (-30%)
Purchased two of these liners for the first time during Black Friday in 2023. Will definitely try more shades & finishes this year.
- Ashley S.
PrimeLash Mascara + PrimeEyes Glide eyeliner. Lush eyelashes, mesmerizing, lifted look.
You save: $16.69 (-30%)
I couldn't believe my own eyes - literally! I look like I've been dolled up by a pro. Thanks, Prime.
- Esther
PrimeLash Mascara + PrimeLash Growth Serum. Length and growth - for mature eyelashes.
You save: $20.56 (-30%)
I never use PrimeLash Mascara without my trusty PrimeLash growth serum... Such a convenient buy.
- Giselle
Choose the shade for each unit. Add light & life to your eyes in 3 stunning hues.
You save: $16.69 (-30%)
You won't regret it. Get Stardust as a highlighter and Nebula for glimmery smokey eyes. Perfection
- Aida P.
PrimeEyes Glide in Mocha (Plum infused brown), Copper (burnished rose gold) & Golden (gilded bronze).
You save: $25.03 (-30%)
I can't decide which one's my favorite. Mocha is best for evening wear. I love both Copper and Golden as a quick pick me up.
- Susan
PrimeLash Mascara + PrimeEyes Glide + PrimeEyes Brightener + PrimeBrow Pencil.
You save: $33.38 (-30%)
I wanted this bundle ever since the PrimeBrow Pencil was launched. Thank you for making it a reality. I don't have to visit salons before parties anymore.
- Raye
Choose the shade for each unit. Fill, detail, outline eyebrows with your best matches.
You save: $16.69 (-30%)
Shape with Ash Brown and fill in with Silver Queen. They are both just the right intensity. Beautiful shades.
- Jess L.
PrimeHair Lush N’ Thick growth shampoo + PrimeHair Luster volumizing conditioner.
You save: $20.86 (-30%)
Noticed a difference after first use. My hair has more volume & over all looked great.
- Rita Z.
PrimeWand Pigment + PrimeWand Pearl + PrimeWand Nourish.
You save: $25.03 (-30%)
I don't wear much make-up. But this set is everything. You won't need very many other products to look well put together and glowing.
- Sharon T.
Apply as face base, blusher, contour & lipstick - in flushed berry.
You save: $5.60 (-20%)
I love the product. It's a natural blush on my lips & skin.
- Lorna
Multi-tasking make-up. Buildable coverage for face tints, blushers, lipsticks and more!
You save: $5.60 (-20%)
It's pigmented enough to achieve the look you're going for, yet it remains very subtle when blended. The stick melts as soon as it touches my skin, enriching the colour of my cheeks.
- Rosalie S.
Improves the impression of lip volume. Fab peachy glimmer.
You save: $4.80 (-20%)
It instantly smoothens and moisturizes my lips. Plus the plump.. Oh yum…
- Rhonda
Feather-proof, bleed-free creamy lipsticks that last.
You save: $11.40 (-20%)
They go on smooth, don't bleed into lines around my 70 yo mouth.
- Debra L.
The only highlighter for queens over 50. Diffused, dewy radiance.
You save: $5.60 (-20%)
So easy to apply and leaves a perfect highlight glow that compliments the skin.
- Jan P.
Apply as face base, blusher, contour & lipstick - in innocent rose.
You save: $5.60 (-20%)
Love this color…blush, lips, and even the lower eye lid.
- Zaferia
Deep moisturizing of heavy lotions - in a non-sticky wand. Primer, cuticle cream & more.
You save: $5.60 (-20%)
Non greasy, quickly absorbed, non irritating and long lasting hydration.
- Michelle G.
Five multi-peptides join forces in this cream to ensure taut, smooth, happy under eyes.
You save: $12.40 (-20%)
I love it. Under my eyes is soft, less puffy, and dark circles are lightening up.
- Diane K.
Lasting moisture & firm bounce for the driest of mature skins.
You save: $12.80 (-20%)
Very soothing and instantly effective. It has improved the overall texture & appearance of my skin.
- Julie J.
Gentle everyday facial cleanser. A 1-minute skin tune-up.
You save: $7 (-20%)
Cleansed and smooth, without any tightness.
- Sheila B.
Volumizing hair conditioner gifts tangle-free, silky, bouncy locks.
You save: $7 (-20%)
Added the volume, softness and shine to my hair.
- Beverely Y.
Densely packed for airbrushed appeal. Anti-fray. Vegan.
You save: $7 (-20%)
Glides over the dips and peaks of my face for a flawless look. Easy to clean.
- Edna P.
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